Duke University
Duke University: Ad* Access
Images and database information for more than 7,000 ads printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
Biz Move
Biz Move: Writing Advertising Ads
Comprehensive overview of how to write ad copy. Includes formula AIDA & explains differences between classified ads & display ads. Includes "assignments" & offers practice tips. Provides good & bad examples of each type...
Other
E Learners
ELearners.com allows people to find online courses and schools that offer those courses.
Other
The Norman Rockwell Museum at Stockbridge
This museum resource provides images, education resources, and a wonderful biography of artist Norman Rockwell.
Other
Museum of Health Care: Reading the Trade Cards
Trading cards were popular in the 1800s and 1900s as a way of advertising health and beauty products. This exhibit shows examples of various types and discusses the advertising techniques used. Younger children will especially enjoy the...
Other
Media Education Lab: Assignment: Media Literacy: Secondary School
A well-done set of units that helps teachers teach the importance of media literacy to their students. Click on Secondary School Introduction to see a video of teachers in the classroom instructing students in ways of using and...
Media Smarts
Media Awareness Network: Co Co's Adver Smarts
Co-Co's AdverSmarts is an interactive unit whose purpose is to help children ages five through eight recognize marketing techniques used on websites that target them. As kids assist in designing the new Co-Co Crunch website, Co-Co...
Centers for Disease Control and Prevention
Centers for Disease Control: Bam! Body and Mind: Ad Decoder
This interactive site helps students notice the tricks that advertisers use to try and get them to buy their products.
PBS
Pbs Frontline: The Persuaders
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
Education Development Center
Education Development Center, Inc.: Tv411: Reading the Fine Print
An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...
Other
The Art of Logo: Part 1
How form, color, fonts, and finishes combine to create logos are explained in this 1997 web design article, which takes you step-by-step through creating sample logo.
Other
Streeter: Semiotics and Advertising
A slide show that offers a good study of connotation and how it refers to semiotics. Symbols are not the things they represent. L.11-12.5b Nuance
Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...
Media Smarts
Media Smarts: Can You Spot the Ad?
MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.
Media Smarts
Media Smarts: Looking at Food Advertising Lesson
MediaSmarts provides digital and media literacy lessons for students. For this lesson, young students will learn about the importance of spokescharacters for companies. Then students will create own jingles and spokescharacters for foods...
Texas Education Agency
Texas Gateway: Find Connections Across Texts Including Other Media
The subject of this lesson is the role that various media play in focusing attention on events and issues and how they seek to influence the opinions of their audiences. SL.9-10.2 eval & integrate sources
Other
Propaganda Critic
A comprehensive site that offers student information on: Name Calling, Glittering Generalities, False Connections, Bad Logic or Propaganda, Wartime Propaganda and more! Site also offers the Propaganda Gallery - short video clips that can...
Duke University
Duke University: Emergence of Advertising in America: 1850 1920
This timeline includes selected events in business technology, media, marketing, and advertising for 1850-1920.
Other
U.washington: The Basics of Poster Design
An in-depth site from the University of Washington on poster design and communicating ideas through various visual media. This site covers standard posters but also contains links for creating poster with Adobe PageMaker and Microsoft...
US Census Bureau
Us Census Bureau: The Art of Persuasion: Using Census Data to Influence Others
In this instructional activity, students will incorporate information from the U.S. Census Bureau's QuickFacts data access tool into an advertisement for a city of their choice. They will use persuasive and advertising techniques to...
Other
Ontario Council for Technology Education: Food Truck Project [Pdf]
By the end of this project, the student will demonstrate an understanding of the fundamental concepts and skills required in the planning and development of a product or service, such as a food truck, including the use of design process...
Curated OER
History Matters: Making Sense of Documents
Designed to help teachers and students make effective use of primary documents. There are well written section on how to make sense of numbers, ads, music, diaries, and more. included are interactive activities for students to help them...
Library of Congress
Loc: Television Advertising: A Brief History
Discusses the history of television advertising. Includes the following sections: "Radio Precedents," "The Single-sponsor Era," and "The Triumph of the Magazine Concept."
Council for Economic Education
Econ Ed Link: Marketplace: Real(ity) Estate
This lesson teaches students about opportunity cost through some steps of buying a house. It also shows students how advertising affects consumer decision-making.