Council for Economic Education
Econ Ed Link: Why Adopt a Highway?
Students learn about the successful Adopt-a- Highway program and how it can save governments and taxpayers money.
Other
First Grade Fun: Media Literacy
This module from a resident educator named Ms. Hernandez shares resources that explain how to discuss media images with their young children.
Other
Web Quest: Propaganda Techniques
Are you looking for an activity to teach propaganda techniques? this interactive lesson allows students to get an experience exploring propaganda techniques.
Tech Target
Whatis.com: Infomercial
This site has the definition of "Infomercial," and includes explanations of the infomercial equivalent in print media and on the internet.
Other
Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
CommonLit
Common Lit: "The Power of Advertising" by Shelby Ostergaard
A learning module that begins with "The Power of Advertising" by Shelby Ostergaard, accompanied by guided reading questions, assessment questions, and discussion questions. The text can be printed as a PDF or assigned online through free...
Smithsonian Institution
Nat'l Portrait Gallery: Ballyhoo! Posters as Portraiture: Greatest Show on Earth
See a poster advertising The Greatest Show on Earth and read text explaining why the poster was so important to advertising the circus.
Council for Economic Education
Econ Ed Link: We Are Consumers and Producers
This lesson plan is geared toward beginning economics concepts. "For this lesson you are going to learn more about how you and others are consumers and producers."
Other
Streetlaw: Consumer and Housing Law
Read about contracts, warranties, credit, deceptive sales practices, cars, and housing--important topics for consumers. This website provides introductory material to each of the above topics and links for further information and research.
Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
Council for Economic Education
Econ Ed Link: Competition Pizza
A lesson that teaches about competition in the marketplace that uses student-gathered information about businesses where they live. Includes student activities and links to national standards in economics and personal finance.
Federal Trade Commission
Federal Trade Commission: Are Car Ads Taking You for a Ride?
If you'll soon be bying a car, this article can help with understanding car ads.
Alabama Learning Exchange
Alex: Marketing Your Business
Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people. In order to successfully market and sell your products and /or...
Alabama Learning Exchange
Alex: "Advertising Design Principles Project"
Learners will analyze a magazine advertisement and answer basic desktop publishing questions about this particular advertisement. Students will present their advertisement and analysis to the class. Before designing projects of their own...
Alabama Learning Exchange
Alex: Advertising: Can You Put It All Together?
Students will create a one-item, full color magazine advertisement for a product. This is a Commerce and Information Technology Lesson Plan.
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This instructional activity will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to...
Alabama Learning Exchange
Alex: Whose Voice Guides Your Choice?
In this one-two week unit, young scholars explore the role media has in influencing public opinion. Students analyze advertising in print, video, and online formats. An optional visit to the Museum of Television and Radio via distance...
Alabama Learning Exchange
Alex: This Business Called Learning: Advertising
After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...
Federal Trade Commission
Federal Trade Commission: Deceptive Auto Scams Infographic
Infographic explores deceptive car ads and how to avoid getting scammed.
South Carolina Educational Television
Know It All: Careers in Advertising
Do you enjoy seeing a clever commercial on tv, on a billboard, or online? If you enjoy creativity using images and wordplay, you may be suited to a career in advertising.
American Forum for Global Education
American Forum for Global Education: International Conflict & the Media (Unit)
This curriculum guide broadly examines the relationships between the media and the military during wartime.
University of Nebraska Omaha
University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf]
This lesson plan addresses consumer demand and advertising. Indicated for grades 3 through 5.
PBS
Pbs Teachers: Just Desserts
Identify advertising techniques designed to encourage children to overindulge in unhealthy foods. Explore the motives behind advertising and use your knowledge to think critically about ads all around you. Scroll down to "Just Desserts,"...
PBS
Pbs Lesson Plan (Affluenza): Advertising in Schools
Should companies be allowed to advertise in schools? In this lesson, students examine this question, evaluating whether corporate advertising in the school setting is appropriate. The lesson is presented uses an integrated approach,...