PBS
Pbs Lesson Plan (Affluenza): Be an Adbuster
Through an integrated approach from PBS, learners examine the messages conveyed in print advertisements. Using parody, students are asked to alter the message of an ad to present a different or opposite point of view. Lesson may be more...
![African American Inventors Who've Changed Your Life (Pdf) [Pdf] Lesson Plan](https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/FPO-knovation.png "African American Inventors Who've Changed Your Life (Pdf) [Pdf] Lesson Plan")
Other
African American Inventors Who've Changed Your Life (Pdf) [Pdf]
Integrated lesson plan focusing on the contributions that African American inventors have made to modern society. Includes rationale, day by day plan, links, and other information.
Other
Linguarama International: Marcus Evans: The Language of Advertising
Informtion on word choice and language in advertising, includes word lists and questions.
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, pupils will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...
Other
Copywriting Tutorial: Identifying Your Usp (Unique Selling Point)
Every successful ad has a unique selling point even if you don't think there is one. Tips on how to determine/create USP for any product or service. Very readable & puts viewpoint across in interesting & memorable manner.
Other
Wvu: Alcohol and Advertising (Lesson Plan)
A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple lesson to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...
EL Education
El Education: Revitalize Rochester Poster
After writing a report on the effects of restoring water ways in various cities, students create a poster advertising the presentation of the report to city officials and asking the public to attend in order to learn more about this...
TES Global
Blendspace: Advertising Ethics
A learning module with links to seventy-six images, videos, and websites to use while learning about ethics in advertising.
Other
Advertising Standards Authority Website
This site, which is the homepage for the Advertising Standards Authority, provides lots of information on the advertising industry and what's legal/not legal in advertising.
ClassFlow
Class Flow: Propaganda Schemes
[Free Registration/Login Required] Chock full of many interactive tools and strategies, this interdisciplinary language arts and health lesson is set up like a WebQuest. Students are led through the evaluation of techniques used by...
Other
Radio Advertising Bureau
This is a site filled with information about radio advertising. Find out how to advertise, get some advertising ideas, check out advertising research, and more.
Other
Fifties Web: Burma Shave Slogans of the 50's
Burma-Shave information and slogans from the fifties.
McGraw Hill
Glencoe: Recognizing Propaganda: Loaded Language
Lesson plan designed for consumer health class, that is also useful for media literacy. Contains a link to an ad for an abdominal strengthening machine that provides the basis of the lesson. SL.9-10.2 eval & integrate sources
Other
Glossary: Marketing, Advertising, and Promotional Terms
Thorough glossary of marketing and advertising terms and associations (including legal and business) for all media: print, television, radio, display, and Internet. Includes concept, production, process, and philosophy terms as well.
Library of Congress
Loc: The Branding of America
An interactive map that, when clicked, gives a famous brand name product from that particular state. For instance, click on Hastings, Nebraska and learn about the home of Kool-Aid.
Other
Toymuseum.com: Advertising Icon Museum
This is a wonderful museum from toymuseum.com of advertising icons such as the Jolly Green Giant or Tuscon Sam. The museum offers a history of the use of these icons.
Other
Classroom Tech: Web Searching Skills
Presented as a helpful guide for educators wishing to teach their students how to search the web, this site provides several guides and quizzes for use in the classroom.
Curated OER
Clip Art by Phillip Martin: Advertising
A clipart illustration by Phillip Martin titled "Advertising."