In this video, Bill Carmody interviews Sanjiv Gajiwala, the head of marketing for Mike's Hard Lemonade. They discuss how Mike's Hard Lemonade uses data from Oracle and Datalogics to analyze the impact of their digital marketing efforts...

A computer algorithm predicts ad popularity, China embraces blockchain technology and AI chat-bots offer top-notch customer care. Plus, Anthony and Michael speak with a media startup turning to technology to solve the journalism crisis....

Use these words and phrases to impress the examiner in Speaking Part 3. For many students, informal slang and idioms are harder to learn than academic, formal vocabulary. So-called high-level vocabulary you can find in textbooks....

Marketing part 3/3: The video discusses the importance of customer service in marketing and how it can help businesses grow. The speaker emphasizes the need for companies to focus on satisfying customer needs and building trust with...

A general introduction to the Functionalist perspective on Mass Media.

How should brands, networks and publishers adapt in the age of "always-on" connectivity? As privacy issues, and trust surrounding the platforms, dominate the news cycle, has the way brands develop and disseminate campaigns changed?

In this video, Bill Carmody interviews Rick Hammond, the Chief Creative Officer of the Onion, about the changing landscape of the advertising industry. They discuss the shift from traditional interruption advertising to more engaging and...

A recent report from the Democratic staff of the House Antitrust Subcommittee found that big tech companies stifle competition and suggested that Congress should consider breaking up big tech. Publicis Groupe and GroupM on the...

In this video, chemist Sherry Mason discusses her research on the contamination of the Great Lakes with plastic particles. She highlights the alarming presence of plastic in the water, its harmful effects on marine life, and the...

A Chinese analytics company has been collecting personal data from Skyworth-brand smart TVs without users’ consent.

We take a look at the state of consumer privacy laws around the world and discuss what the death of third party cookies, and the expansion of privacy laws, means for the future of digital advertising.

It's the holiday season and we all know that means seeing old St. Nick in his big red suit. But have you ever stopped to wonder why he doesn't wear any other color? Because he used to be seen wearing blue suits, purple suits, yellow...

This video provides an overview and discussion on the concept of marketing. The video aims to broaden the viewer's understanding of marketing beyond conventional perceptions and highlight its significance in creating value and...

Pop music is a popular genre that emerged in the 1950s and 60s, characterized by its catchy melodies, dance-oriented rhythms, and broad range of styles. It borrows elements from various genres, including rock, Latin, and country, and...

In this video I take you through Commercialisation, sponsorship and the media. We look at a 9 mark question and use video examples to help your knowledge in this paper 2 topic

For over a decade, social media has been the way individuals and brands communicate. In this video, I share 9 benefits of using social media for your business.

In this video, we delve into the fascinating world of marketing and advertising to explore the significance of the American Advertising Foundation. Join us as we uncover the history and purpose of this renowned national trade association.

Today you’ll hear sample band 8+ Part 3 answers about children and commercials.

A big job is getting ever larger. What comes next, and what are the hard and soft skills needed to keep pace?

Following Robert Skidelsky’s lecture “How Can Sociology Help Economics?” he leads a discussion with students. INET sincerely thanks the Julis-Rabinowitz Family for their generous support, who named this series to honor the spirit of a...

This video explores the potential of chickley, a natural gum harvested sustainably from the rainforest, as an environmentally friendly alternative to conventional chewing gum. It highlights the impact of consumer choices on the...

Explanation of Advertising Appropriation

Explanation of Affiliate Marketing

Today we meet with artist and musician Nathaniel Russell. Nat's work plays with the divide between real and imagined, making posters and flyers for events that may or may not exist. His assignment asks you to make a fake flyer and share...