Filmmaker and commercial director Lauren Greenfield spent the early part of her career critically examining how media and advertising shape youth culture. But it wasn't until she was hired to do her first ad ー a Nike campaign ー that she...

Facebook soared in extended trading on Wednesday after reporting fourth-quarter earnings and revenue that beat Wall Street forecasts. Facebook reported earnings per share of $2.38 on revenue of $16.91 billion. That topped analysts'...

Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or...

Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or...

Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of...

Cannabis investment company Acreage Holdings knew CBS would likely reject its proposed Super Bowl commercial, but CEO Kevin Murphy said it was worth the trouble. The ad was produced to draw attention to the STATES Act, a piece of...

Cannabis investment company Acreage Holdings knew CBS would likely reject its proposed Super Bowl commercial, but CEO Kevin Murphy said it was worth the trouble. The ad was produced to draw attention to the STATES Act, a piece of...

Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold...

Peter Ignazi, of the ad agency Cossette, lists his three favourite Super Bowl ads starring Canadians and explains what makes them so great.

In the digital age, advertisers have more options to reach consumers online than ever before ー through social networks, native content, banner ads ー but their understanding of the effectiveness of digital ad campaigns has remained vague....

As one of the nation's largest T.V. advertisers, AT&T's decision to support the "Free the Bid" initiative is a significant step forward in increasing the number of female directors in advertising. Sandra Howard, a marketing vp at AT&T,...

Care to watch the original "Star Wars" trilogy? Don't assume Disney's forthcoming streaming service Disney+ will have it. And while AT&T owns "Friends," it won't be streaming it exclusively on its own OTT platform when it launches in...

After the Dow endured a major slide, the stock market is correcting and tech stocks are soaring.

Broad stock indexes sputtered Monday, but tech investors looked ahead to one of the busiest earnings weeks of the quarter, anchored by reports from many industry heavyweights that were able to avoid overall weakness in the market.

U.S. markets opened with a triple-digit decline on Friday, setting up another tumultuous day on Wall Street.

If Nike's Colin Kaepernick ad taught us anything, it might have been that ads are getting more political. And Stacy Minero, Twitter's head of content strategy, said one of the reasons the ads get such traction on the platform is that...

Nike posted better than expected earnings for the latest quarter, but the stock took a hit Wednesday, though not for reasons you might think. Adam Sarhan, CEO of 50 Park Investments, said investors should remember Nike stock was trading...

Mastercard, seeing a market opening in the skyrocketing popularity of esports, signed a deal to become first global sponsor for Riot Games' "League of Legends." Raja Rajamannar, chief marketing and communications officer for Mastercard,...

Craig Woerz, managing partner at Media Storm, said a certain amount of regulation might be good for an ad industry buffeted by concerns over transparency.

Craig Woerz, managing partner at Media Storm, said a certain amount of regulation might be good for an ad industry buffeted by concerns over transparency.

In one of the biggest days for earnings this quarter Amazon, Alphabet, and Snap all released their latest results, and all three stocks were down after the numbers.

The internet's largest platform and distributor of GIFs helps brands carve out a relevant place in online conversations, says the Giphy COO Adam Leibsohn. The company's goal is to help brands such as Absolut Vodka and Dunkin' Donuts...

As users disengage with social media, advertisers would be wise to shift their focus to mobile games, where consumers may be more receptive, says Adam Cohen-Aslatei, vice president of marketing at Jun Group. "People report being more...

Facebook announced Tuesday it purged 32 pages and accounts suspected of midterm election tampering. New York Times reporter Kevin Roose tells Cheddar the company's latest crackdowns and its new threat intelligence team don't necessarily...