TED Talks
Tyler DeWitt: Hey science teachers -- make it fun
High school science teacher Tyler DeWitt was ecstatic about his new lesson plan on bacteria (how cool!) -- and devastated when his students hated it. The problem was the textbook: it was impossible to understand. He delivers a rousing...
TED Talks
Amy Lockwood: Selling condoms in the Congo
HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional...
SciShow
Data Mining: How You're Revealing More Than You Think
Data mining recently made big news with the Cambridge Analytica scandal, but it is not just for ads and politics. It can help doctors spot fatal infections and it can even predict massacres in the Congo.
TED Talks
Why gender-based marketing is bad for business | Gaby Barrios
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she...
TED Talks
Seth Godin: How to get your ideas to spread
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than...
TED Talks
Malcolm Gladwell: Choice, happiness and spaghetti sauce
"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.
TED Talks
Virginia Postrel: On glamour
In a timely talk, cultural critic Virginia Postrel muses on the true meaning, and the powerful uses, of glamour -- which she defines as any calculated, carefully polished image designed to impress and persuade.
TED Talks
Sheena Iyengar: How to make choosing easier
We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
TED Talks
TED: Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka
From "got milk?" to "avocados from Mexico," marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than...
TED Talks
Derek Sivers: How to start a movement
With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)
TED Talks
TED: Why gun violence can't be our new normal | Dan Gross
It doesn't matter whether you love or hate guns; it's obvious that the uS would be a safer place if there weren't thousands of them sold every day without background checks. Dan Gross, president of the Brady Campaign to Prevent Gun...
TED Talks
TED: The value of kindness at work | James Rhee
Kindness can go a long way when it comes to reshaping a business. Having saved a fashion company from the brink of bankruptcy, entrepreneur James Rhee shares the value of investing in a culture of compassion at work -- and shows why we...
TED Talks
How your brain responds to stories -- and why they're crucial for leaders | Karen Eber
How do the world's best leaders and visionaries earn trust? They don't just present data -- they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can...
MinuteEarth
These Names Can Kill Animals
Just like the names of products and companies, animals' names can affect how we feel about them...and changing the name of a species might actually help us save it. ___________________________________________ Credits (and Twitter...
TED Talks
John Gerzema: The post-crisis consumer
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to...
SciShow
How Psychics Exploit Our Cognitive Biases
A fortuneteller's ability to read your future might seem magical, but those “psychic powers” have way more to do with psychology than the supernatural. Chapters cognitive biases 0:09 COLD READING 0:29 Barnum effect 1:28 subjective...
Crash Course
The Core of a Business - Key Activities & Resources: Crash Course Business Entrepreneurship
When someone says they’re “studying business” or they “work in business,” they could mean so many different things. They could be in marketing, sales, finance or human resources. So much goes into keeping a company running smoothly.
Curated Video
Industry Key Success Factors - Strategic Marketing Explained
New ReviewIndustry Key Success Factors are the 5-6 core competenices that seperate the good from the great firms in an industry. You look at what customers want, how firms comptete in their industry, and if there are any issues that would destroy...
Curated Video
Typical Types of Advertising Schedules Explained
New ReviewDo you advertise all year round? Do you advertise only at certain times of the year? Do you advertise randomly? Here we talk about the basic overall advertising schedules that firms use to promote their products, continuous advertising,...
Curated Video
The Digital Marketing Mix of Iceland Tourism - The 4Ps in Action
New ReviewGreetings from Iceland! Learning the marketing mix or 4 Ps of marketing is one of the most vital parts of any marketing education. Here we go through the marketing mix that Iceland uses in the digital sphere to promote their tourism...
Curated Video
3 Questions You Should Never Ask in Marketing Research
New ReviewWhen firms do marketing research there are a lot of questions they need to ask themselves as well as a few questions they want to make sure they never ask their cliets. Here we go through the three most important questions to ask when...
Curated Video
Types of Social Media Analytics Explained
New ReviewUnderstanding social media analytics is key for businesses that want to take advantage of the power of social media. Being able to read and understand the analytics can really make a difference for your business. Here are some of the...
Curated Video
Global Market Entry Strategies: Exporting to Direct Investment
New ReviewWhen firms go global they have multiple options, they can export from their home market, they can develop relationships with local firms and start up franchises or joint ventures, they also can direct invest in their new market. Each one...
Curated Video
Secondary Data Explained: The Pros & Cons
New ReviewSecondary data for marketing research helps in so many ways. It is affordable already collected data we can use to better understand what is going on in the market. Here we go over the pros and cons of secondary marketing research data....