Curated Video
Exploratory vs Conclusive Marketing Research - The Differences & Similarities
New ReviewMarketing research is vital to the success of any busines, we need to know what our clients think, what our competition is doing, if our products are being accepted by the market. And when we do marketing reserach we have multiple ways...
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Is Starting a YouTube Channel Free?
New ReviewWe have been asked a few times over the years how much it costs to start a YouTube channel. Well, the answer is it is free to sign up for YouTube and to have a channel, but there are a lot of costs people don't think about when they...
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B2B Buying Cultures - B2B Marketing Explained
New ReviewKnowing the buying culture with the business you are dealing with is incredibly helpful as it will give you insights in the best ways to sell to that buiness. Whether it is a consultative or democratic buying culture there are pitfalls...
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Primary Research Data Explained: The Pros & Cons of Marketing Research
New ReviewCollecting your own data and asking your own questions is incredibly helpful in the marketing research field. You can gain better understanding of the market and your customers than if you were just using pre-collected secondary data....
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Customer Needs vs Customer Wants vs Customer Demands
New ReviewCustomers have a number of needs and wants, but we also need to think about customer demands. This video covers the differences between the three. Customer needs are the basics that a customer needs a product to do, think food must have...
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4 Easy Ways to Get Your First 100 Subscribers Fast
New ReviewOne of the toughest parts of running a YouTube channel is getting your first 100 subscribers. Here we go through four easy ways you can kickstart your YouTube channel's subscriber numbers. So if you are hoping to learn and get started on...
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Share of Customer Wallet Explained
New ReviewWhen firms look at customers they look at their total share of wallet. This idea of share of wallet looks at how firms try to gain more "land" in the wallet of customers. So universities have tuition and housing for students, but they...
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The Boston Consulting Group BCG Matrix Explained
New ReviewThe BCG matrix is a portfolio analysis that firms use in order to analyze the different products or services that they offer. It helps firms determine where they should be investing and where they may want to cut back. From cash cows to...
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How to Create Loyal Customers
New ReviewDo you have a favorite restaurant? Perhaps a favorite store you go to? A favorite airline? How did they make you a loyal customer? There are a lot of things companies can do to inspire customer loyalty. Sometimes you pay for it with...
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How to Make More Content on a Tight Schedule (Batch Filming & Editing)
New ReviewStruggling to keep up with your upload schedule? You’re not alone. Many content creators want to post more but don’t have endless hours to spend filming and editing. In this video, Professor Wolters shares proven strategies to make more...
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Social Media Marketing Metrics All Marketers Should Know
New ReviewWhen marketers are looking at their website analytics there are a number of metrics and key performance indicators they will focus on. Here we go through a number of the more important and influential metrics that marketers need to know...
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Every YouTube Intro Ever
New ReviewPros & Cons of Typical YouTube Intros The intro to a YouTube video is key in getting the viewer to stay around, but what introduction works best? Here we go through some of the more popular introductions you will see on youtube videos...
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5 Ways Retailers Influence Customers To Buy More
New ReviewHow shopping situation can influence consumer behavior. From the store atmosphere to the crowding of the shelves can have a profound effect on consumer behavoir. Retailers need to keep track of the small things as well as the large...
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Decision Heuristics: How Customers Decide What to Buy
New ReviewConsumers behave in many different ways, and marketers and companies need to understand how consumers make their buying decisions. Decision Heuristics are the kind of internal criteria that consumers have when they are deciding when to...
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If You Stop Uploading, How Long Until Your YouTube Channel Recovers?
New ReviewWhat really happens when you stop uploading on YouTube? Will your channel bounce back quickly—or take months (or even years) to recover? In this video, Professor Wolters answers the question: How long does it take to get your YouTube...
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Brand Equity Explained
New ReviewBrand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand. Copyright Mark Wolters 2019 Filmed...
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Typical Pricing Strategies You See Everyday, Even at Wal-Mart
New ReviewEveryday low pricing, high and low prices, leader pricing, there are a lot of general strategies firms may use to set their overall pricing strategies. It is why you know to go to some stores only when they have sales while others you...
Curated Video
Basics of Marketing Research
New ReviewWhen firms want to determine what their clients want, or what kind of products they should develop, or to determine if a new product will succeed they will do marketing research to find out more information about the issues at hand. Here...
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The 5 BEST YouTube Genres for College Students to Make MONEY that Are NOT Only Fans
New ReviewWant to start a YouTube channel in college but not sure what niche to choose? In this video, Professor Wolters breaks down the best YouTube genres for college students—including lifestyle vlogs, hobby channels, education content, budget...
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The 5 Ps of Marketing Research
New ReviewHow do you figure out and do marketing research? Here we go through five typical things you need to do to set up successful marketing research. Copyright Mark Wolters 2019 #marketing #marketingresearch #principlesofmarketing Topic 9:...
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Structured vs Unstructured Questions in Marketing Research
New ReviewWhen marketers develop surveys to ask customers and potential customers about business and products they have options for the type of questions they can ask. There are structured questions that give a set set of answers, or an...
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First Mover Advantage: Why You Should Be First to Market
New ReviewFirst movers into a market or pioneers in a market have a lot of advantages, like setting the consumers mind in what the product or industry means, setting prices, becoming entrenched as the defacto brand in the industry. There are also...
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Should You Advertise on TV, Radio, Newspaper, or Online? The Media Mix Explained
New ReviewHave you ever wondered why companies advertise in strange locations? Or why they have billboard ads and not TV ads? Well here we go through the Media Mix to explain some of the differences, pros, and cons of different media that...
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How Influencers Actually Make Money
New ReviewHow do instagram stars make money? How do Facebook families pay the bills? How do YouTubers afford those things? We answer those questions here. 20 Ways How YouTubers Make Money Did you ever wonder how your favorite YouTuber makes money...