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Marketing Services: How Marketing Services is Different Than Marketing Products
New ReviewWhen companies market services it is quite different than marketing products. Here we go through four ways services are different than products and how marketers can overcome these differences. Filmed in Paris, France Copyright Mark...
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Ethical & Legal Issues Dealing with Pricing
New ReviewThere are a number of legal and ethical issues that marketers must deal with when they are setting prices for their products and services. Here we go through the main ethical issues. Filmed in Santa Fe, NM Copyright Mark Wolters 2019...
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Upcoming Legal Issues Every Content Creator Should Know
New ReviewWe are not a legal service. This is not legal advice. Content creators face more than just algorithms and audience growth—there are legal issues every YouTuber, TikToker, and influencer needs to understand. From copyright claims and fair...
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New Product Pricing Strategies for Businesses
New ReviewWhen firms release new products they need to determine how to price them. Here we look at two new product pricing strategies that firms use. One is Price Skimming and the other is Market Penetration Pricing. Filmed in Bordeaux, France...
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B2B vs B2C: Business to Business Marketing vs Business to Consumer Marketing
New ReviewBusiness to business marketing has quite a few differences and a few similarities to business to consumer marketing. Here we go through some of the basics of B2B marketing and relate them to the more well known business to consumer...
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B2B Buying Centers - How Firms Make Purchasing Decisions
New ReviewBuying centers are where firms decide on a business level purchasing decision and there are a number of actors in the process. From the person who notices an issue (the initiator) to the person who will use the end purchase (the user) to...
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Why Do You Feel Bad After Buying Stuff? Buyers Remorse
New ReviewEver bought something and a the next day you regret that purchase? Well what you have is postpurchase cognitive dissonance. Basically buyers remorse. The feeling that you should maybe not have bought that expensive outfit, or had that...
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How Do You Rate Customer Service Quality? It's a Bit Tough.
New ReviewDetermining what makes up good customer service can be complicated. Here we go through a few ways you can judge and evaluate service quality for your own service marketing enterprises. Filmed in Athens, Georgia Copyright Mark Wolters...
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Business Pricing Tactics That Get Customers to Buy
New ReviewCan you afford a car? Can you afford a house? Most likely the quetsion is no, unless you have some financing options. Firms know this and they have developed a number of pricing tactics that can help inspire customers to buy their...
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Advertising, Public Relations, & The Rest of the Promotion Mix
New ReviewWhen companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods. This is an explanation of the...
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The General Focus of Advertisements
New ReviewWhat idea should an advertiser focus on? Well there are number of different aspects they could focus on, the product, the industry, perhaps a public service announcement? Filmed on the Shetland Islands, Scotland Copyright Mark Wolters...
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Data Warehousing & Data Mining Explained
New ReviewData Warehousing is the storage of big data. Data mining is the analysis of the collected data in order to find trends in the collected data. Filmed in Tanzania Copyright Mark Wolters 2019 Topic 14: Supply Chain Management #marketing...
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Push Vs Pull Supply Chains Explained
New ReviewThe type of supply chain a firm uses is determined by a lot of things. But the different types of supply chains tend to boil down in to two main groups. A pull supply chain which is deteremined on continuous information flow of inventory...
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The Pros and Cons of Social Media Marketing Campaigns
New ReviewThinking about launching a social media marketing campaign? Before you spend your time and money, it’s important to understand both the benefits and the drawbacks. In this video, Professor Wolters breaks down the pros and cons of social...
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What is a "Product?" - Core Value, Actual Product, Associated Benefits & More
New ReviewWhat makes up a product? It is not just the physical object that you buy, it is a core value that the product must fulfill, a car must transport you, a phone must help you communicate, then there is the actual physical product, like your...
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5 Biggest Reasons YouTubers Want to Quit (and How to Overcome Them)
New ReviewWhy do so many YouTubers quit? From endless comparisons to bigger creators, to dealing with trolls, burnout, and feeling like the effort isn’t worth the reward, many creators reach a breaking point. In this video, Professor Wolters...
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Prof. Mark Wolters at the UIUC New Student Convocation 2025
New ReviewThis is the welcome speech to all incoming students to the University of Illinois at Urbana Champaign at the New Student Convocation held in the State Farm Center at the University of Illinois. Prof. Wolters is a Teaching Associate...
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Brand Promises: Why Your Coke Always Tastes the Same
New ReviewDid you ever think about why your favorite products deliver the same value, flavor, or experience each time you buy it? Well that is the brand promise. A brand is really just a set of promises, and firms have to know what promises their...
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How to Determine Research Objectives
New ReviewWhen organizations or firms develop their research programs they need to develop their overall research objectives. Here we look at how people put together research goals and objectives. #marketing #marketingresearch Topic 9: Marketing...
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Push vs Pull Advertising
New ReviewAdvertisers can either advertise to the different levels of the supply chain or they can advertise to the end customer to inspire them to buy. Copyright Mark Wolters 2019 Filmed in Edinburgh, Scotland #marketing #advertising...
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Ethical Issues in Marketing Communication
New ReviewMarketing, like any other area of business, has a certain level of ethics that marketers need to follow. There are some more common areas where marketers fail in their ethical attempts at marketing. #marketing #advertising #ethics...
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The Truth Behind "Factory Direct" Sales
New ReviewFactory Direct Bedding... We make it just for you! These all sound nice, but there is a reason why firms choose direct sales versus using a distribution center and here we explain how and why. Copyright Mark Wolters Filmed on the...
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What Do Distribution Centers Do? Explained
New ReviewDistribution centers are vital for many companies, whether they are Amazon or Walgreens a distribution center does a lot to help prepare products and ship products around the country or around the world. Copyright Mark Wolters 2019...
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How Does Uber Set Its Prices? Dynamic Pricing Explained
New ReviewEver wonder how uber and other ride sharing firms calculate their prices? Or maybe how prices are made for airlines? Well to understand the pricing you need to understand what is called Dynamic Pricing, which is constantly moving prices....