Curated Video
What Should You Base Your Brand Image Off Of?
New ReviewWhen a firm is developing their brand they need to determine on what aspect should they base their brand. Here we talk about a few impactful areas that firms can base their brand image and identity around. Whether it is on price,...
Curated Video
Welcome to BADM 320 Principles of Marketing Spring 2021
New ReviewBuy the Book: https://buy.stipes.com/products/uiuc-badm-320-principles-of-marketing-text-wolters-spring-2021 Welcome to BADM 320 Principles of Marketing for Spring 2021! I hope we have a great semester! #learnmarketing #badm320...
Curated Video
Does YouTube Pay Differently Based on the Country People Watch From? ANSWERED!
New ReviewHey there fellow youtubers Professor Wolters here and today we are answering a quesion on advertisement rates and countries. The question was if YouTube pays differently based on where the viewer lives, and the answer is YES, the payout...
Curated Video
Sustainable Competitive Advantages: Product Excellence Explained
New ReviewIf you build a better mouse trap people will buy it, and if you create a brand that people love they will buy anything you sell. Here we talk about the sustainable competitive advantage focusing on product excellence. Copyright Mark...
Curated Video
Situational Factors That Affect Consumer Behavior
New ReviewConsumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can influence consumers. Whether it is the number of shirts stuffed on a shelf, to the atmosphere of the store, how...
Curated Video
What people get wrong about marketing - Marketing Misconceptions
New ReviewIs advertising the same as marketing? Is telemarketing all marketing is? We look at some of the common misconceptions that people have about marketing and put things in a better light so you can better understand what marketing is,...
Curated Video
Why is Marketing Important? It inspires people!
New ReviewWhy is Marketing so important? Why should I study marketing? Did anything good ever come from marketing or marketing class? Well here we look at why marketing really is important. #marketing #bezos #strategicmarketing Topic 1 The Bascis...
Curated Video
Troubles with Digital Marketing - Phishing, Fraud, & Spam
New ReviewTroubles with Digital Marketing - Phishing, Fraud, & Spam are just a few of the issues that digital marketers need to think about. From fraudulant emails to robocalls to spam or phishing issues, there is a lot marketers and buyers have...
Curated Video
Welcome to BADM 320: Principles of Marketing Spring 2020
New ReviewWelcome to BADM 320: Principles of Marketing Spring 2020 with Prof. Mark Wolters. Here is the overview of the class so you can be ready for the first day. Welcome to a great semester! Copyright Mark Wolters 2020 #marketing...
Curated Video
Porter's Generic Strategies: Target vs Wal-Wart Explained
New ReviewCompetitive Business Strategies: Differentiation vs Cost Leadership. Here we look at the overall competitive strategies that firms use. There is a differentiation strategy that firms like Target use in order to make their shopping...
Curated Video
Location Excellence: Why There is a Walgreen's on Every Corner!
New ReviewHave you ever asked yourself why there is a Walgreen's on every major intersection? Or why California and Florida have more tourists than Illinois? Well it comes to Location Excellence. A sustainable competitive advantage that helps...
Curated Video
Sex Sells... or Does it? Deciding between emotional appeals or informational appeals
New ReviewWhen looking at advertisements and commercials the idea that humor sells or sex sells is an emotional appeal, however sometimes that is not what will sell a product. Sometimes the appeal is in the information that is provided so...
Curated Video
Rules to Have a Successful Presentation - Timing is Everything!
New ReviewTiming in Presentations - How Not to Lose Your Audience Learn how to make a successful presentation. Here we look at how to manage the time of your presentation so you do not upset your audience. #presentationskills...
Curated Video
How to Master Time Management to Be More Efficient with Your Workday
New ReviewDetermining how better to manage your time is critical. Whether you are trying to balance, work, home, and a family, or if you are just trying to take on a huge task that may seem daunting, time management can help you. Here are a few...
Curated Video
How to Tell People Bad News - You're Fired!
New ReviewTelling people bad news is never a fun thing to do, but it is something that everyone has to do at some point. Whether it is about a loved one getting sick, having to let someone go from work, or any number of other bad things that can...
Curated Video
How to Choose an Editor for Your YouTube Videos
New ReviewEvery YouTuber wishes they had more time to make more videos, one of the ways you can save time and gain time in your life as a YouTuber is to use an editor that can put together your videosf or you. Here we go through some of the...
Curated Video
How to Make Grading Fun for Professors
New ReviewThis week's question asks about grading when you are a college professor and asking what we do to have fun while we grade. Here are a few things that I do to make grading a bit more fun. Filmed in England Copyright Mark Wolters 2023...
Curated Video
How to Get Clicks on Your Videos, Blogs, & Posts
New ReviewGetting people to click on your videos, click on your blogs, share your posts is not an easy thing to do. Many factors influence if people click on your content and three things to really think about are your thumbnails and your titles,...
Curated Video
Stop Doing THIS on Twitter – Social Media Marketing Mistakes
New ReviewCommon Mistakes on Twitter & X. Are you making mistakes on Twitter (X) that hurt your social media marketing? From posting too often—or not enough—to ignoring engagement and misusing hashtags, many marketers struggle to use Twitter...
Curated Video
Are students more attentive in back to back classes or with a break?
New ReviewA recent question we recevied deals with the timing of classes and how students' educational spirits are different depending on how their class schedule is set up. They asked about the difference between students attention spans in back...
FuseSchool
Don’t Start a Business Until You Watch This!
New ReviewDon’t Start a Business Until You Watch This!
FuseSchool
How to Reach Customers and Choose the Right Pricing Model
New ReviewHow to Reach Customers and Choose the Right Pricing Model
FuseSchool
Marketing Channels Explained: The Fastest Way to Reach Customers
New ReviewMarketing Channels Explained: The Fastest Way to Reach Customers
Curated Video
Why is asking a question in class considered participation?
New ReviewThe age old question, "Do I have to ask questions in class?" Yes, you do and here is why! It matters for participation, if we don't know you, we can't grade you! Copyright Mark Wolters 2024