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What’s it like Meeting students out of class for professors
Help Support Free Online Education at: http://www.patreon.com/woltersworld or become a channel member. Learn Marketing & More at http://www.professorwolters.com Copyright Mark Wolters 2024 Follow Us at:...
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The Truth About College No One Tells You [MUST WATCH]
Are you a high school senior or underclassman wondering what college is really like? In this video, Professor Mark Wolters interviews 5 seniors from the Gies College of Business at UIUC to share their best advice on choosing a major,...
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THE MOST ANNOYING THING STUDENTS DO!
Help Support Free Online Education at: http://www.patreon.com/woltersworld or become a channel member. #askaprofessor #professorlife #schoolfails Learn Marketing & More at http://www.professorwolters.com Copyright Mark Wolters 2024...
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Digital Consumer Culture: How to Understand Digital Consumers
Trying to understand today's consumer can be difficult. Here we go through some of the main characteristics of digital consumers and consumers in general in today's marketing world. Filmed in Aruba Copyright Mark Wolters 2020 #marketing...
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Sustainable Competitive Advantages Explained
How do some firms always seem to stay ahead? Well many firms have developed sustainable competitive advantages that always leave them one step ahead of their competition. The main four areas of excellence in sustainable competitive...
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Sustainable Competitive Advantages: Customer Excellence, How Your Customers Keep You Ahead
Sustainable competitive advantages help firms stay ahead of their competition and one of the most important ways firms can develop sustainable competitive advantages is to work on developing loyal customers through customer excellence....
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4 Ps of Marketing - Promotion Communicates the Value
The 4 Ps of marketing, product, price, place, and promotion. In this video we look at the most thought of P when people think of marketing, and that is Promotion. Whether it is advertising, sales force, or sales promotions all of these...
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The 4Ps of Marketing: Price: It Captures the Value
The 4 Ps of marketing, Product, Price, Place, Promotion each signify a different area that marketing focuses on. In this video we talk about the concept of price and value and how we determine how the price truly captures the value that...
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5 Types of Social Media Platforms Explained
Wheather you are using facebook, instragram, youtube, or linked in you are using a social media platform. There are numerous different types of social media platforms that companies can use, and here we going through a few of the basic...
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How to Deliver Excellent Customer Service in a Digital World
With storefronts closing and websites opening it is important for firms to be aware of some of the factors that can influence customer service and customer satisfaction in the digital marketing sphere. Here we go through some tips on...
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PEST Analysis - How to Spot Trends & Evaluate Your Business Environment
Economic factors, political factors, cultural factors, natural factors can all influence business decisions. If firms are able to plan for the changes that are coming in their business environment they have a better chance to survive and...
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How the Natural Environment Affects Businesses - PEST Analysis
The macro-environment has dramatic effects on our business climate. This video looks at how the macro-effect of The Natural environment can influence how businesses work. Whether it is the weather, pollution, or regulation there are a...
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Vendor Analysis - How Do Firms Decide Who to Buy From
When firms set out to hire suppliers for their projects there are a lot of criteria that they use, and hoops that suppliers/venders have to jump through. Here we look at some of the basic ways that firms decide who to buy from. Vendor...
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The B2B Buying Process Explained
Business just like people have to make purchasing and buying decisions. Here we look at the process that firms go through to determine who is buying what, when, and how. B2B marketing explained. #marketing #b2bmarketing...
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How to Write a Request for Proposal - RFP Explained
Writing a Request for Proposal is never fun, but it is vital for a business that is looking for a supplier to help them solve their problems. Here we go through the parts of a request for proposal so you know what you need to do if you...
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What is B2B Marketing? Business to Business Marketing Explained
Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches to Dell buying machines to build their...
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How to Develop & Implement a Marketing Research Action Plan
When you do marketing research you can discover a lot of new and creative ideas on how to grow your business or how to understand your customers. With marketing research you need to develop a way to have actionable actions from what your...
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Market Segmentation, Targeting, & Positioning Process Explained
Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms systematically divde up their potential...
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Mass Marketing & Other Marketing Strategies Explained
When firms target their customers they need to determine the overall kind of marketing strategy they are going to use. Whether it is a one size fits all model that you see with Mass Marketing, or at a one on one level in...
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How to Deal with Trolls on YouTube
Trolls and negative feedback is quite common on YouTube. I think it is important to note there is a difference between criticism and harassment. Here we talk about how to deal with trolls and overly negative criticism online. This is to...
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Ethical Issues with Marketing Research
When firms produce marketing research there are a number of ethical dilemnas that firms must deal with. Here we go through some of the moral and ethical issues and how firms can make sure their marketing research is on the up and up....
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Supply Chain Conflict: Why Do Firms Fight with Their Suppliers (It's more than just money)
Firms just like families have conflicts, whether it is fighting where to go on vacation or how to price the final product so everyone makes money there are issues that come about. Here we look at some of the more common conflicts that...
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The 5 Cs of Pricing - How Firms Set Prices
When firms are determining their pricing for their products and services there are a number of factors to be considered. Here we look at the 5 Cs model for pricing where we look at company objectives, customers, competition, costs, and...
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Marketing Mix: Place - Delivering the Value Proposition
When we look at the marketing mix or the 4 Ps of marketing Place is a key point. When looking at Place we are looking at how a firm delivers the value of the product or service that they created. This can look at marketing channels where...