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Final Presentation Overview: Advanced Marketing Management
Dear students, here is the rough break down of what I will be expecting from your final project presentation. From giving the best advice from both the strategic marketing project and the strategic marketing project to the social media...
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How The Economy & Internet Influence the Price You Pay: Macro Influences on Pricing
When companies develop pricing they consider a lot of things, from costs to competition, but there are some times external macro influences that influence the prices that firms charge. Whether it is the Showrooming of stores or the...
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The Diffusion of Innovation Theory Explained
When firms create new products or new innovations they want to have an idea towards whom they should market the product. The diffusion of innovation theory looks at the different groups that accept and buy into innovation at different...
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How Firms Can Un-Screw Up When They Screw Over Their Customers
Have you ever been to a business and they messed up but didn't want to take responsiblity for their mistakes? Well here we go through some ways companies can unscrew up when they realize they did mess up. Copyright Mark Wolters 2020...
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Online Only Classes Announcement for BADM 320: To My Students
Dear BAD 320 Principles of Marketing students, here is how we will be going forward with online only classes. I hope this can help. Mark #marketing YouTube Advice Playlist:...
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How Firms Commercialize Their Products: How to Bring Your Product To Market
#marketing #principlesofmarketing #newproductdevelopment Topic 11: New Product Development YouTube Advice Playlist: https://www.youtube.com/playlist?list=PLuAz-nxZVHKCgTMK9qJVoRnnx5D1EdmUj Marketing Training Playlist:...
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How Changes in Society Affect Business: PEST Analysis
The ever changing social and cultural landscape is something that businesses and marketers need to follow. Firms need to monitor their clients and the environment they are in order to track these changes so they know when social tastes...
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How to Manage Customer Expectations - So you don't oversell your product
Have you ever been told that a movie is fantastic and been disappointed? Ever saw a movie preview and when you saw the movie you felt like they sold you a different movie all together? This has to do with customer expectations and this...
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BADM 320 Practic Exam 1 Fall 2021 vA
#marketing #badm320 #professorwolters BADM 320 Practic Exam 1 Fall 2021 vA Learn how to plan your travels like we do with our Travel Planning 101 Course: https://www.brighttrip.com/woltersworld YouTube Advice Playlist:...
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Welcome to BADM 320 - Fall 2025 at UIUC
Hey there fellow Illini! The new semester is about to begin and I thought you might want to know what to expect this semester in BADM 320: Principles of Marketing. Important Dates for Fall 2025 Students Exam 1: September 25th Exam 2:...
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Typical Sales Promotions & How Firms Use Them to Get You to Buy
BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at typical sales promotions as well as...
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Vertical Supply Chains Explained
When firms are dealing with their supply chain management and their supply chain partners they may want to develop a long term relationship with their suppliers to help make their supply chain flow smoothly. Here we look at different...
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What is Service Marketing & Why is it so important to the Economy?
When we buy or sell educational services, financial services, insurance, banking, entertainment we are taking part in the service economy. Here we discuss what makes up Service Marketing. Copyright Mark Wolters 2020 #marketing...
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Community Organization Fueled By Kindness And Causes - Depression Awareness
Have you ever had a moment when you felt you just couldn’t go on? Home, job, relationship… all in tatters? Bree Pear faced this moment. She struggled with ways to face her adversity, and eventually found a way forward to a better place....
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Mic CEO Chris Altchek Discusses the Company's New Round of Funding
Mic CEO Chris Altchek joined Cheddar to discuss the company's incredible $21 million dollar round of funding.
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3 Key Tips about Temporary Hair Dye
Howcast - Learn three tips about temporary hair dye from Pierre Michel Salon colorist AJ Lordet in this Howcast hair tutorial.
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How to Market Your Restaurant
Howcast - Learn how to market your restaurant from restaurateur Paul Bolles-Beaven in this Howcast video.
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How to Get Sponsors for an Event
Howcast - If money is tight and you need some outside help, follow these steps to contact the right people and increase your level of success.
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How to Write a Persuasive Marketing White Paper
Howcast - A white paper is meant to educate and persuade. It provides answers and demonstrates that you are the one they need. Here's how to be convincing.
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How to Have a Career as a Fashion Buyer
Want to be competitive in the world of fashion buying? Follow these steps to make yourself a top candidate.
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How Customers Affect Pricing
When looking at the 5 Cs of pricing, your Customers will have a great impact on your pricing. Here we look at that more in depth. Pricing devleopment with customers in mind. Copyright Mark Wolters 2020 #marketing #pricing...
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The Supply Chain Explained
Here we cover the basics of supply chain management. So if you want to kno what the supply chain is, here we talk about what is supply chain management overall Copyright Mark Wolters 2020 #marketing #supplychain #principlesofmarketing...
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Inside The Preparation For The 2024 Paris Olympics
Find out what goes in to preparing for the 2024 Paris Olympics from NBCUniversal CMO Jenny Storms. Watch!
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BADM 320: Practice Exam 2 (Spring 2020 version)
#marketing #principlesofmarketing exam 2 covers consumer behavior, business to business marketing, global marketing, segmentation targeting and positioning, marketing research, and branding. YouTube Advice Playlist:...