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Exam 3 Practice Exam for BADM 320 Principles of Marketing
Getting ready for the third exam. We cover topics 11-15, so New Product Development, Service Marketing, Pricing, Supply Chain Management, and Advertising with Integrated Marketing Communications. #marketing #badm320 #uiuc Learn how to...
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BADM 320 Exam 2 Practice Exam
#marketing #badm320 #uiuc The practice exam from the back of the book for BADM 320 Principles of Marketing with Mark Wolters Learn how to plan your travels like we do with our Travel Planning 101 Course:...
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Man Makes Personalized Birthday Calls To 1,800 Friends
Do you rely primarily on social media to deliver birthday wishes? Jeremy Epstein, a successful marketing professional, likes to distribute his birthday wishes with a personal touch we so infrequently see in today's media age. He calls...
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How to Set Your Advertising Objectives: What do you want your ads to do?
When developing our ads we need to decide what we want our ads to do. Do we want them to get people to buy, do we want to let people know about our existence, do we want to change people's perspectives? There is a lot we need to consider...
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Determining Your Advertising Budget for Your Ad Campaign
When looking at your advertising campaign there are a number of issues you must deal with. This video looks at some basics in determining your advertising budget for your ad campaign, Copyright Mark Wolters 2020 #marketing #advertising...
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What is an Advertising Campaign: An Overview
When we set up an advertising campaign there are some keys points we must consider, from our audience we wish to target with our ads to our budget and a lot more. Copyright Mark Wolters 2020 #marketing #advertising #principlesofmarketing...
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The only TWO reasons why people buy things
When you look at why people buy things, the two reasons why people really boil down to two things. 1. They have a problem that they need solved and 2. they see that your product will help them grow or succeed. That is it, it is pretty...
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CKay Drops His Dream Boardroom, But He's Keeping the Aux
CKay, also affectionately known as Africa's boyfriend, builds his hypothetical boardroom, including handing off marketing responsibilities to Davido, who CKay claims "nobody does it better." Find out who else CKay features in his front...
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A Brief Introduction to the U of I Marketing Major by Mark Wolters
Hello Business 101 students, welcome to the U of I! Here I focus on the main point of the marketing degree at Gies, and that is solving problems. I hope you will join us. #marketingmajor #uiuc #giesbusiness YouTube Advice Playlist:...
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BADM 320: Principles of Marketing Course at the University of Illinois
The University of Illinois Gies College of Business offers a wide variety of marketing courses. BADM 320: Principles of Marketing is the introductory marketing course for all business students at the Gies College of Business. #marketing...
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Introduction to Prof. Mark Wolters Teaching Associate Professor at Gies College of Business
Prof. Mark Wolters is a Teaching Associate Professor of Business Administration at Gies College of Business at the University of Illinois at Urbana Champaign. He has been a faculty member at the U of I since 2011. He teaches BADM 320:...
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Exercise in Developing Your Own Social Media Mission Statement
Here is a topic for your homework to cover, developing your very own social media mission statement. #marketing #socialmedia #exercise Topic SMM2: Social Media Mission Statement YouTube Advice Playlist:...
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How to Control Your Audience While Presenting
Building up your presentation skills is important for all presenters. Here we go through some tried and true methods to help control your audience when you are presenting. #marketing #presentationskills YouTube Advice Playlist:...
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3 Reasons Why Viewers Get Mad at YouTubers (but shouldn't)
Have you ever been upset with a YouTuber because of their ads? Or all the ads that show up on their videos? Well here are some truths about youtube ads that you should know so you don't get upset with your favorite youtuber. Filmed in...
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How International Events Affect Businesses - PEST Analysis
Recession in China, uprest in Bulgaria, new inventions from Russia, these are just some international occurances that can affect your business. Here we look at how international macro effects can impact our business. #marketing...
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The Goals of Qualitative Research
When organizations do marketing research they will collect a lot of information some of it will be hard data called quantitative data, while soft data is termed qualitative data. Here we go through the goals as well as pros and cons of...
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How to Say "NO" to Your Boss (and keep your job)
Have you ever been asked to do something you did not want to do, but were not sure how to say, "no?" Well here we go through a three step method to say no without sounding rude, off putting, or in anyway not wanting to do the very thing...
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Office Hours: September 8th for BADM 320
don't forget, 12pm means noon. otherwise pretty straightforward Q&A. Internet was not helpful for live today. so apologies.
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BADM 395 - First Week Assignments
5%: Social Media Signup: Sign up for Twitter, Facebook, LinkedIn, Instagram, YouTube, and have a blog with which to post your homework blogs. You will email the instructor with all of your handles. When you have turned this in you...
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BADM 395: Third Week Assignments
#marketing 10%: Digital and data privacy blog: this is an individual assignment blog. You will need to discuss a minimum of three digital and data privacy issues you have found online in relation to social media and write a commentary on...
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Customer Driven Marketing Strategies
How do you get a customer focused marketing strategy? You focus on those customers and let your marketing strategy flow from their needs and wants. #marketing #consumerbehavior #customerdriven Topic 8 Segmentation, Targeting, and...
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What Domain Should You Use for Your Website? .com or .net
Trying to determine what your website should be titled can be tough, but also trying to determine what domain ending you should use is also a tough choice. There are many out there from .com to .net to .ca and so many more. Here we talk...
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BADM 395 Social Media Marketing
A brief explanation of what to expect from BADM 395 Social Media Marketing with Prof. Mark Wolters. #marketing #socialmediamarketing #coursedescription YouTube Advice Playlist:...
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How to Be a Good Listener in Order to Be a Better Seller
Remember, you listen with your eyes, ears, mouth, hands, and feet. The better you listen the better you can get to know your clients and their needs. Here are some tips on being a better listener in professional settings. Filmed in...