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BADM 395: Second Week Assignments
#marketing 10% How Gen Z shops: This assignment is a personal assignment that you will be doing individually. The student should write 2000 words minimum on how Gen Z shops and their shopping habits. Please use your own experiences as...
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In class exercise: How to Learn about your clients
an in class exercise to help you get to know your clients' social media and online behavior better. #marketing #customers Topic: Segmentation, Customer Journey Mapping, and Personas YouTube Advice Playlist:...
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Why Firms Need a New Digital 1st Approach to Marketing
Looking at marketers needs to change their attitude and outreach in terms of a new digital first approach to marketing. Our customers have changed and the industry has changed in so many ways, that digital first outreach is key to...
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How to Ask Clients Questions That Will Get You Good Answers
#marketing #talkingtoclients #networking Sometimes talking to clients can be difficult, almost like pulling teeth to get any helpful information. Here we talk about how you can ask questions that can get you good answers from your...
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5 Fundamentals All Social Media Managers Should Know
When firms are starting out on Social Media they need to have an idea on what is going on. Here we cover some of the fundamentals of social media for businesses Filmed in Savannah, GA Copyright Mark Wolters 2021 #socialmedia...
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Strategic Goals vs Tactical Goals - What's the Difference?
Strategic goals look at long term big pictures goals and objectives while Tactical Goals are more short term or medium term action goals that are to be done. Filmed in Savannah, Georgia Copyright Mark Wolters 2021 #goalsetting...
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How to Give a Presentation: Using Your Voice to Control an Audience
Everyone has to present, but not everyone knows how to present to a group. One of your most powerful tools is your voice. Here we talk about the importance of enunciation, projection, repetition, and what it takes to have a great voice...
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What is a Mission Statement? A Business' Reason for Being
Firms need to have a vision of what they want their company to stand for, and that vision comes out in the firm's Mission Statement. Here we go through what is a mission statement, how you come up with a mission statement, and some...
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How to Improve Communication Channels with your Clients
Knowing how to communicate with your customers is an important skill. Here we go through good ways to help improve your communication skills when communicating with clients Filmed in Key West, Florida Copyright Mark Wolters 2021...
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Must Know B2B Social Media Advice for Any B2B Business
Are you a B2B business and want to use social media or are thinking about using social media to help grow your business? Well here are some tips on getting started with social media and social media marketing for Business to Business...
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How a Digital 1st Approach in Marketing Helps Your Business
Looking at a digital first approach to marketing and outreach to clients we need to realize that it has a huge impact on our business. Here are some ways that a digital first approach will impact your business. #marketing...
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Fixed & Variable Elements of Brand Development
When looking at branding there are internal and external perceptions of brands and we look at things we can be flexible with and things we can't be flexible with, so if you are looking at your brand vision this is internal and our brand...
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In class exercise: Develop your own personas
Here is an assignment to help you develop your own personas for your business. These will be the people you write your social media posts to. They are the created customers and clients that help you better connect to your real clients....
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Integrated Marketing Communication Strategies
Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your team to be focused on. Here is an overview...
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There are NO LOSERS in Networking
Do not think you are better than everyone, you never know who could help you out one day. Here we talk about the importance of being professional to all people you network with. Copyright Mark Wolters 2021 #marketing #networking...
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How to Run a Successful Online Contest
#marketing #onlinecontests #learnmarketing Online contests are very effective in drumming up interest and business for websites, youtube channels, and social media outlets. Here is some advice on running an effective online contest....
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4 Best Practices for Your Social Media Content Strategy
Here we talk about four best practices when you are developing your social media content strategy to best contect with your audience and develop the best social media content possible. #marketing #contentstrategy #learnmarketing YouTube...
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Which Works Better, A or B? AB Testing & Multivariant Testing Explained
It is never easy to know what will work with a social media post, a blog title or a set up of a website. So you sould always test. Here we explain AB testing and Multivariate testing. #marketing #abtesting #multivariatetesting YouTube...
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Social Media Assignment #1: Get to know your firm's digital footprint
This is your first assignment for social media marketing, you need to analyze the social media of other firms to get an idea about what works and what does not work. Good luck on your social media marketing journey! Copyright Mark...
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How to Make a Marketing Survey for Your Clients
We want to know what our customers think, but sometimes we don't know how to ask them. Here are some tips on making marketing surveys that will get your the information you want to know. Filmed in Nashville, TN Copyright Mark Wolters...
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The Basics of the Marketing Research Process
When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing the best marketing research possible to help out your business or organization. #marketing #marketingresearch...
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2 Ways to Come Up with Hundreds of Ideas for Social Media Content
Ever had a hard time figuring out what your next video should be about? Never sure what your next instagram pictures should focus on? Well here we give you two ways you can come up with dozens of ideas for new content for YouTube,...
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Advice for Getting the Most Out of Social Media Advertising
Are you thinking about advertising on social media? Whether it is facebook, twitter, tiktok, or youtube? Well here is some advice on getting the biggest bang for your buck when it comes to social media advertising. Filmed in Cleveland,...
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The 4 E's of Social Media Post Creation - a cheat sheet on what topics to focus your content on
Trying to figure out what content to create for your social media? Perhaps not sure what to focus on in your social media content? This video teaches you about the importance of knowing how to EXCITE, EDUCATE, EXPERIENCE, and ENGAGE your...