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Curated Video
How to Buy Local Produce
Howcast - A bean at a farmers' market travels an average of 101 miles from farm to plate—as compared to 866 miles at a grocery store. Buy local produce to get freshness, nutrition, and some very green beans.
Curated Video
Makeup Tips for Photo Shoots
Howcast - Learn how to do your makeup for a photo shoot from model scout Trudi Tapscott in this Howcast video.
Curated Video
Visiting La Boqueria in Barcelona
Howcast - Learn about La Boqueria, Barcelona's most famous open-air market, in this Howcast travel video.
Curated Video
How to Develop a Successful Business Strategy
Howcast -Business strategies must chart a course between the need to continue the business and the need for revolutionary thinking.
Curated Video
How to Sell at Farmers Markets
Get rid of the middle man, cultivate more green for your pocket, and discover new rewards when you sell fresh produce directly to consumers at farmers markets.
Curated Video
A Food Lovers Guide to Cote d'Azur, France
From Salad Nicoise to socca, culinary specialties along France's Southern Mediterranean Coast in Nice, Cannes and Antibes.
Curated Video
What to know BEFORE you start doing social media for B2B
Here are some tips for business to business markets to consider before they get started on doing social media for their customers. Filmed on Key West, Florida Copyright Mark Wolters 2022 #marketing #socialmediamarketing #b2bmarketing...
Curated Video
A Guide to Turkey’s Most Famous Markets: Grand Bazaar, Spice Bazaar, and More
Explore the vibrant markets of Turkey, where centuries-old traditions, lively colors, and rich aromas create an unforgettable shopping experience. In this video, we visit Turkey’s most famous markets, from the bustling Grand Bazaar in...
Curated Video
The most magical Christmas markets to get you in the festive spirit
It's the most wonderful time of the year and what better way to get in the festive mood than by visiting a Christmas market?Ben Parker and Simon Calder guide you through their pick of the best European Christmas markets, how to recreate...
Curated Video
Discontinued McDonalds Items That We Want Back
Weird History Food is gonna buy and fly to McDonald's for their Discontinued Menu Items. Sadly, McDonald's menu Items don't last forever. With the ever-changing fast-food landscape, these McDonald's treats just couldn't keep up. Some of...
The Business Professor
Investor Presentation - The Market
How do you demonstrate the size of the market in an investor presentation? Top-Down Market Sizing: Pulling existing data from analysts like Gartner or Forrester and estimating a market's value. Bottom-Up Market Sizing: Proving your...
The Business Professor
Marketing - What is Diversification
This Video Explains Marketing - What is Diversification
The Business Professor
Marketing - How Do We Segment Business Markets
This Video Explains Marketing - How Do We Segment Business Markets
The Business Professor
Marketing Plan: Goals and Objectives Section
This Video Explains Marketing Plans: Goals and Objectives Section
The Business Professor
Overfished Ocean Strategy
The Over-Fished Ocean strategy is an alternative to red and blue ocean strategies that addresses resource limits and the need to focus on conserving and maximizing resources along the value chain. Resources refers to any of the inputs...
The Business Professor
Pioneer Migrator Settlor Map
The pioneer-migrator-settler map tool guides you to target the area where you have the most to gain by the blue ocean journey and helps you select the right scope for your blue ocean initiative.
The Business Professor
Strategy Canvas
A strategy canvas is a line graph that plots a business's key factors (such as price, customer service, convenience, etc.) against the level to which those factors meet customer needs. The key factors are set on the horizontal axis (x),...
The Business Professor
Strategic Alliance
A strategic alliance is an arrangement between two companies that have decided to share resources to undertake a specific, mutually beneficial project. A strategic alliance agreement could help a company develop a more effective process.
The Business Professor
Six Paths Framework
The Six Paths Framework developed by Chan Kim and Renée Mauborgne allows managers to address the search risk many companies struggle with.
The Business Professor
Blue Ocean Strategy
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.
The Business Professor
Concentration Strategy
A concentration strategy is when a business focuses on a specific group of clients, a specific product, or a specific geographic market.