Can we keep drug prices low without hurting innovation? Well, drugs are a lot cheaper in Europe than in the US, and there's still plenty of innovation over there. So what's going on? It's called reference pricing, and it's pretty much...

There are many, many factors that contribute to high drug prices. Regulating them is complicated. It turns out, expensive drugs are often expensive because they're hard to replicate. We try to shed some light on the situation.

Up to 25% of health spending in the US is wasteful. Where is that money being lost? What can we do about it?

American healthcare spending is still WAY higher than pretty much all other industrialized countries. But not that long ago, things were different. The US didn't spend nearly as much in this realm. What changed? Demographics? More...

In this video Bill Thisdell explores which policies pursued by Charles during his Personal Rule caused the most political friction and what happened when, forced by war with the Scots, Parliament was finally recalled.

This introdution covers the main areas that our pricing section will cover this semester focusing on topics ranging from cost based pricing to value based pricing to dynamic pricing and more.

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Shopping in Germany can be somewhat baffling because it’s often difficult to predict when a store will or won’t be open. Thankfully, an increasing number of stores are liberalizing their hours. Generally, large stores, supermarkets, and...

South Africa offers a variety of well-stocked stores and malls in the urban centers, which are filled with a wide range of goods from around the world. South Africa has a growing mall culture including places like Sandton City outside of...

There are a number of legal and ethical issues that marketers must deal with when they are setting prices for their products and services. Here we go through the main ethical issues.

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Unless you’ve been living under a rock, you may have noticed prices on the whole started to rise in response to the pandemic causing inflation. There was a similar hike in inflation back in the 80’s. In response, the government raised...

Have you heard that inflation is spiraling out of control? Have you heard that we're in a recession? Have you heard that people have less spending power today than their parents did 30 years ago? If you're on social media (and who...

If you actually read the terms and conditions, you'd find out that you don't actually "own" the thing you "buy”. That’s right, you're just getting a license–or permission to use it.

Ever wonder how uber and other ride sharing firms calculate their prices? Or maybe how prices are made for airlines? Well to understand the pricing you need to understand what is called Dynamic Pricing, which is...

As tariffs have been pushing prices higher, I embarked on a mission to avoid them altogether. But is it even possible to tariff-proof my life by buying only products made in the U.S.A.? Here's what I found.

When firms are determining their pricing for their products and services there are a number of factors to be considered. Here we look at the 5 Cs model for pricing where we look at company objectives, customers,...

When companies develop pricing they consider a lot of things, from costs to competition, but there are some times external macro influences that influence the prices that firms charge. Whether it is the Showrooming of...

Howcast - Prepaid plans for cellphones allow you to purchase minutes as you use them, so you only pay for the minutes you use. These plans are attractive for those who cannot qualify for a wireless contract, and for those who don't need...

Howcast - Learn how to use perfect timing to redeem your coupons in this Howcast video about how to save money using coupons.

Howcast - Learn the do's and don'ts of stockpiling in this Howcast video about how to save money using coupons.

Howcast - Learn how to use deal-of-the-day sites in this Howcast video about how to save money using coupons.

Howcast - Learn about the best time to visit London in this Howcast travel video.

Howcast - Learn about Bogyoke Aung San Market, one of Yangon's biggest and most important bazaars, in this Howcast travel video.

Howcast - Learn about the best time of year to visit Los Angeles in this Howcast travel video.

Howcast - Learn about the best time of year to visit Paris in this Howcast travel video.