Curated OER
Railroad Advertising: Let's Go for a Ride!
Young scholars examine advertising from early to mid twentieth century. In this advertising techniques lesson, students assess the different ways advertisers "sold" the concept of railroad travel. Young scholars examine a...
Other
Nabj: National Association of Black Journalists
From the largest media organization for people of color, this imaginative site is graphically clever with content to support it. Interesting reading for all journalists, as well as a great teaching tool for anyone interested in effective...
Other
Internet Press Guild: The Care and Feeding of the Press Release
This is a guide for journalists who work in the field of press relations. This in-depth look at the profession and perfection of skills required to be a success may be enlightening for students interested in journalism and public relations.
Other
Smalltown Marketing: How to Make a Super Brochure or Mailing Piece
Presents information on the purpose of brochures, mistakes to avoid, how to write brochure copy, and how to structure brochure.
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
Other
Tips and Tricks for the Public Relations Clueless
Great practical advice for journalists working in the public relations field. Humor and personal detail make this one a fun read.
Biz Move
Biz Move: Small Business Marketing Publicity
This article describes the many ways to get "free advertising," as publicity is called.
South Carolina Educational Television
Know It All: Public Relations Specialist | Kids Work!
Students will play the role of a public relations specialist by writing a new slogan for a hospital. This animated interactive job exploration experience connects schoolwork with real work and familiarizes students with skills required...