The Business Professor
Marketing - What is a Positioning Statement
This Video Explains Marketing - What is a Positioning Statement
The Business Professor
The Three Main Goals of Promotion
In this video, the speaker discusses the three main goals of promotion in marketing: informing, persuading, and reminding. They explain that depending on the age of the product or brand, the market situation, and the level of...
The Business Professor
Marketing - Exclusive Distribution
This Video Explains Marketing - Exclusive Distribution
The Business Professor
Outside Influences on Marketing Planning
Outside Influences on Marketing Planning
The Business Professor
Pondy's Model of Organizational Conflict
What is Pondy's Model of Organizational Conflict? Pondy's model of organizational conflict was formulated in 1967, defining the conflict process as a dynamic among individuals, and is made up of five stages of conflict: latent stage,...
The Business Professor
Strategic Maneuvering
Strategic maneuvering in argumentative discourse consists in reconciling two simultaneous tendencies: aiming for effectiveness and maintaining reasonableness.
The Business Professor
Six Paths Framework
The Six Paths Framework developed by Chan Kim and Renée Mauborgne allows managers to address the search risk many companies struggle with.
The Business Professor
Sherman Act Vertical Price Fixing Maintenance
Sherman Act Vertical Price Fixing Maintenance
The Business Professor
Competitive Analysis in a Business Plan
What is a competitive analysis in a business plan? A competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You...
The Business Professor
Conflict Theory
What is Conflict Theory? Conflict theories are perspectives in sociology and social psychology that emphasize a materialist interpretation of history, dialectical method of analysis, a critical stance toward existing social arrangements,...
The Business Professor
Competition Profile Matrix
The profile matrix identifies a firm's key competitors and compares them using industry's critical success factors.
The Business Professor
Collaborative Advantage
Collaboration is based on having common goals and interests, a desire to capitalize on each other's strengths through collaboration and working together.
The Business Professor
Clayton Act Section 3 Special Arrangements
Clayton Act Section 3 Special Arrangements
The Business Professor
Understanding the Legality of Mergers and Acquisitions Under Section 7 of the Clayton Act
The video discusses when mergers and acquisitions become potentially anticompetitive and illegal under Section 7 of the Clayton Act. The types of mergers are discussed, including horizontal, vertical, and conglomerate mergers, and the...
The Business Professor
Federal Trade Commission Act - Deceptive Practices
Federal Trade Commission Act - Deceptive Practices
The Business Professor
Understanding Antitrust Laws
This video provides an overview of antitrust laws and their purpose in promoting competition among suppliers of goods and services in the United States. The video emphasizes the historical context, as well as the economic benefits of...
Curated Video
Product Positioning
Craft a winning market strategy through effective product positioning in this insightful video. Explore how businesses strategically position their products or services in the minds of consumers to differentiate from competitors and...
Curated Video
Search Engine Advertising
Boost your visibility and drive conversions with effective search engine advertising in this informative video. Discover the power of paid search campaigns and learn how to create compelling ads that capture the attention of your target...
Curated Video
Animal Friends Decorate the Christmas Tree: Celebrating Traditions and Generosity
In this video, the host and various animal guests come together to decorate a Christmas tree and discuss the importance of traditions and celebrations during the holiday season. Each animal shares their own story and perspective,...
Curated Video
Landmarks - Ice Sculpture
ICE SCULPTURE AUSTRIA’S SECOND BIGGEST CITY, GRAZ, HOSTED THE INAUGURAL ICE ART WORLD CHAMPIONSHIPS AND AS A RESULT THE CITY WAS TRANSFORMED BY A WONDERFUL DISPLAY OF FROZEN STATUES OF SOME OF THE WORLD MOST FAMOUS LANDMARKS.
Curated Video
Exploring Self-Control
In this video, Skipper the seahorse discusses the importance of self-control with the host, Jade. They explain how self-control involves managing emotions and behaviors, and how it can lead to better outcomes in various situations....
Curated Video
Hope: The Power to Achieve Your Dreams
In this video, Dante the Dragonfly visits the show "Human Nature" to talk about the importance of hope. Through the story of Dharma, a young musician, Dante explains how hope gives us confidence and strength to pursue our goals, even...