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Lesson Plan
Curated OER

Practical Marketing Skills in Travel and Tourism 2

For Teachers Higher Ed
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
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Lesson Plan
Curated OER

Reference and Research Skills

For Teachers Higher Ed
Students investigate reference sources that include knowledge of travel and tourism destinations. They examine specific travel information for UK and wider European travel.
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Lesson Plan
Curated OER

Major Transport Routes 1

For Teachers Higher Ed
Students study the major transport routes used in global travel and tourism in this the first of two lessons. They look at the history and evolution of transport routes and how they affect the travel industry focusing in the United Kingdom.