Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...

Students explore Virginia Interfaith Center's A More Perfect Union "Misunderstanding" Ad Campaign, view two episodes of PBS America at a Crossroads series, examine historical context of colonialism and geo-political tensions in Middle...

Create a commercial for a favorite book and broadcast this pitch on the Sly Book Channel! Learners practice retelling, summarizing, comparing/contrasting, and evaluation skills as they prepare their scripts. The approved scripts are then...

Students use the Internet to select various works of art around a theme. They create a PowerPoint exhibit of these works and create the written documentation to accompany their presentation. They critique the class exhibits.