Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...

Learners explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Learners analyze a group of ads in...

A gem of a lesson plan! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.

Learners observe the effect "El Nino" left on kelp plants and sea urchins. They analyze the data collected by researchers, by graphing it on a TI calculator. Before graphing and analyzing the data, you may want to revisit the events of...

Students examine the ways charities such as the March of Dimes collect funds. They analyze the perceptions people have about these charities and evaluate sources of citizen's rights.