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The Causes of Prohibition
Eleventh graders explore the origins of the Prohibition Movement in the United States. In small groups, they analyze the influence of World War I in the passage of the eighteenth amendment. Students explain how different demographics of...
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Price Controls: Prescribed Drugs in North America
High schoolers examine the nature of price controls, the impact of maximum prices below the equilibrium level on a market, the effect it can have on other markets, the requirements for effective price discrimination in a market, and the...
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Stock Market Investment
Students create a $100,000 stock portfolio by selecting stocks from a list of one hundred companies. They complete sell/buy orders, track their portfolio values through Yahoo Finance over an eight-week period, conduct Internet research...
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Following the Stock Market With a Palm
Young scholars research and explore the stock market. They research a three-year history of stocks, develop a group and individual spreadsheets, and follow their stocks and prices for a ten-day period, graphing the results.
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Protecting the Environment
Young scholars explain what biodegradable materials are and list examples of them. They design, with online partners' feedback and input, a product made of biodegradable materials and develop a marketing campaign to best sell their product.
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Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
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Do I Have What it Takes to be an Entrepreneur - and is My Community Ready?
Discover the attributes of entrepreneurs and define what entrepreneurship is while examining data based on local businesses. Learners determine whether their community is supportive of entrepreneurs as they research economic development...
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From the Store to the Shopper
Students explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
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Genetically Modified Crops
High schoolers recognize the difference between negative and positive externalties. They diagram reasons for market failures pertaining to genetically altered crops.
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Talking Bulls and Bears
Students compare and contrast bull and bear markets. In this stock market instructional activity, students visit the noted Web sites to study supply and demand, the stock exchange, and financial scandals.
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Dow And Jones: Wizards of Wall Street
Pupils view a documentary on Mr. Dow and Mr. Jones. The Dow-Jones Industrial Average is the most commonly used economic indicator in American finance. After viewing, students discuss what they saw and complete a timeline to chart stock...
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Stocking Up
Eighth graders are trained to be brokers and to buy and sell stocks. Each group is allotted $1000. Team members work together within their groups to build a stock market portfolio and track the stocks they own.
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Who Knew What When?
Students define words of relevance to the stock market and fair trading. They explore the significant events surrounding the charges brought against Martha Stewart as a means of learning how the stock market is governed.
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WHY DOES MONEY HAVE VALUE?
High schoolers learn that money has value by examining the history, meaning of money. market structures and pricing. In this analysis lesson, students use exchange rates to find the cost of an item different currencies.
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Hershey and Advertising
Students examine Hershey advertising history. In this marketing instructional activity, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students...
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The Labour Market: Influences on the Labour Market
Students investigate key issues surrounding the factors determining pay and conditions. They explore the imperfections in the labour market that lead to gender discrimination.
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Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
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Careers in Marketing
Students examine careers in marketing and prepare "personal portfolios" containing their research. Using the Eureka program, they complete assignment sheets and select careers to research. Students include in their portfolios information...
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The Selling of the Taj Mahal or Osaka Castle
Students practice their marketing skills. In this historical sites lesson, students select and research historical sites in the world that they market and attempt to sell to a businessman.
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The Xmas Factor
Students examine the mass marketing of Christmas. In this gift giving instructional activity, students visit selected websites to discover the history behind gift-giving, research marketing techniques, and consider giving alternative gifts.
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Google Goes Public
Students investigate how to invest in the stock market. They research how to be a smart stock investor by visiting a variety of websites that deal with the topic.
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
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Contestable Markets
Students examine the issue of contestable markets. They investigate the low cost airlines industry and evaluate how far the market exhibits the characteristics of a contestable market.
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