Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...

What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...

Students write an editorial column for a newspaper. For this journalism lesson, students discuss and analyze editorials in print and broadcast media. Students will compare the differences in these two formats of editorial...

Students explore Virginia Interfaith Center's A More Perfect Union "Misunderstanding" Ad Campaign, view two episodes of PBS America at a Crossroads series, examine historical context of colonialism and geo-political tensions in Middle...

Students examine the role of the Prince's Trust. In this British charities instructional activity, students research selected websites to determine the type of charity work that is performed by the Prince's Trust. Students also research...