Media Smarts
Newspaper Ads
Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content.
Curated OER
Create a Book About Your Town
Students explore how to create books about their towns. They read and discuss Katy and the Big Snow to identify how it relates to their community. They identify environmental print and its importance in early readers. They create books...
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Surviving AIDS
Enhance your middle and high schoolers' research skills with this lesson. After viewing a video clip about HIV and AIDS, high schoolers identify the facts and issues surrounding the disease. They work together to create a newspaper...
Teacher Web
1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
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Writing: Advertisements
Students explore these web pages to explore how to write good advertisements.
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Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
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How Am I Ever Going to Use This?
Pupils analyze how education relates to the selection of college majors, the job market, and future training. For this career exploration lesson, students search an occupation and employment database for a specific school subject. Pupils...
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Deciphering Propaganda Posters of World War I
What strategies are employed when creating propaganda? Your young historians will learn about six different techniques utilized in the construction of political propaganda, particularly in the advertisements of World War I. The...
Visa
Living On Your Own
Learners gain a realistic understanding of what is required for independent living. They begin by setting up a budget based on needs and lifestyle, and then use worksheets and a presentation to practice such skills as reading a...
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Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students...
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Using Primary Sources to Discover Reconstruction
Fifth graders discover how reconstruction had an impact on racial issues in the United States. In this Reconstruction instructional activity, 5th graders are introduced to primary vs. secondary resources and then rotate through...
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Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
Curated OER
Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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"Taming the Bicycle"
Eighth graders discuss invention of bicycle and early obstacles to riding, listen to and discuss short story "Taming the Bicycle" by Mark Twain, define vocabulary words from story, and create and present humorous "how to" project to...
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I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Simple Steps to Healthy Living
Students observe a video on eating habits, discuss their own habits, and then create their own food pyramid. In this research lesson students go to a webpage and enter their personal information then they get a food pyramid...
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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The Apprentice: A Study of Business and Technical Writing
Middle schoolers explore business practices by creating a portfolio in class. In this business writing lesson, students identify the causes for a businesses success and failure before deciding on a business they would like to create....
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Buying, Selling, and Trading in Antebellum South Carolina
Students research the role of general stores in the development of communities. In this South Carolina history lesson, students study the economic development of early U.S. communities. Students write essays and create advertisements...
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Plan an Advertising Campaign to Attract New Citizens
Students examine how to use visual media as a creative way of thinking about and responding to immigration issues. They conduct Internet research, and design and create a poster or brochure to attract new immigrant to Indiana.
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Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
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Using Pictures and Slogans to Persuade an Audience!
Students discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
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From the Farm to Your Table: Where Does Our Food Come From?
Students discover where the food they eat comes from. Using maps, they identify the agricultural areas of the United States and the products that are grown in each area. Using the internet, they research how food gets to America from...