Curated OER
Branding and Marketing Religion
Students explore religious worship. In this marketing religion lesson, students examine their own religious beliefs and practices as they investigate religious outreach practices.
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Marketing in the Travel and Tourism Industry
High schoolers identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
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Identifying potential target markets
Students analyze data. In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Students identify and...
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Oil Market Basics
Students explore the global oil market through a web-quest. In this oil market lesson plan, students conduct a web-quest to gather information related to the global oil market then design and make a mural.
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Group Presentation Project
Students teach class by creating a presentation and activity for a section of the chapter on Marketing Plans and Market Segmentation. They work cooperatively in groups on different sections of the textbook chapter and use PowerPoint to...
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WHY DOES MONEY HAVE VALUE?
High schoolers learn that money has value by examining the history, meaning of money. market structures and pricing. In this analysis lesson, students use exchange rates to find the cost of an item different currencies.
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Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Young scholars consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
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Title of Segment: Balance of Trade
Students take a closer look at the balance of trade. In this current events lesson plan, students watch PBS video clips about American trade with China. Students research Chinese production and consumerism in order to determine...
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Honesty In Reporting Research
Students view and discuss a video on dishonesty. Then they have a homework assignment to apply this discussion to household products that have resulted from scientific research which was falsified in order to get the product approved for...
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Israel & Palestine: The Fight for Peace
Young researchers explore the history of the peace process in the Middle East. They write a paper about the Israeli-Palestinian conflict and view the video Israel and Palestine: The Fight for Peace. They discuss the events leading up to...
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East Meets West: Americans on the Move
Young scholars imagine what it was like to be part of the Lewis and Clark expedition. In this Lewis and Clark Expedition lesson plan, students watch "East Meets West: Americans on the Move," and then write journal entries from...
PBS
Elasticity of Demand
High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided...
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The Ups and Downs of Occupations
Students research Internet sites to identify the latest employment and occupation trends. They discuss and define career terms that important to employment. They report the findings of their research on the occupation of their choice.
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Bretton Woods 60th Anniversary Exhibition
Young scholars examine how the Bretton Woods meeting of 1944 came about to recognize the need for international monetary stability. They study a number of aspects of the meeting.
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Power Builders: Leaders and Cities
Students are explained that they are going to consider why cities are built and what needs they meet for their residents. They view a video "The Building of New York City." Students work in small groups to plan imaginary city. They...