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What is the Dow?
Learners study about the most widely reported stock market indicator by the news media, the Dow or DJIA, short for Dow Jones Industrial Average. They complete a table that divides these 30 companies into different industry groups.
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Giving'Em The Business
Students work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize and...
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Contestable Markets
Students examine the issue of contestable markets. They investigate the low cost airlines industry and evaluate how far the market exhibits the characteristics of a contestable market.
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Getting Down to Business
Students develop a business plan to serve as a road map that ultimately help them achieve business goals. They create a description of the business and their work.
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Technology and Changing Social Attitudes
Pupils investigate three examples of how changing circumstances, linked to technology and social attitudes, affect a business. They complete an activity and participate in discussion.
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From the Store to the Shopper
Learners explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
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Dow And Jones: Wizards of Wall Street
Students view a documentary on Mr. Dow and Mr. Jones. The Dow-Jones Industrial Average is the most commonly used economic indicator in American finance. After viewing, students discuss what they saw and complete a timeline to chart stock...
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Corporate Human Rights Policies
Students examine corporate human rights policies. In this business ethics lesson, students read articles and conduct research that allows them to respond to and discuss the provided business ethics questions.
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Google Goes Public
Young scholars investigate how to invest in the stock market. They research how to be a smart stock investor by visiting a variety of websites that deal with the topic.
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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The Politics of Big Business
Students role-play the responsibilities of the House of Representatives as they consider how to solve the problem of undue influence by big business monopolies. They evaluate their proposed solutions and write an essay with their...
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Seed to Market
Learners research using a variety of materials and technology. They explain the specifics of growing crops. They use mathematics in common business calculations.
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Product Portfolio Analysis
Young scholars apply their knowledge and understanding of the product life cycle and the Boston Matrix to a particular product. They explain the development process of products and to dispel the notion that products just appear.
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The Dip Felt Around the World
Students share their opinions about a story about a sudden decline in China's stock markets. After reading an article, they identify the global impact of China's falling stock markets. They create a cause and effect map about the fall...
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Dot-Gone
Young scholars read "Failed Web Sites Live On, Gone but Not Forgotten." students examine why some Internet businesses have failed and develop business models for successful new Internet companies.
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The Good, The Bad, The Ugly
Sixth graders examine the causes of the stock market crash of 1929. In this integrated math/history unit on the stock market, 6th graders study, research, and read stocks, visit a local bank, and create a PowerPoint to show the finished...
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The Great Cookie Company
Fourth graders implement real life application of money, problem solving, economics, and consumer awareness. In this three week economics unit, 4th graders operate a business, write checks, balance accounts, and market their product.
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Who Is My Competitor?
Students brainstorm businesses in their community and which businesses compete for the same business. They view the Yellow Pages as a resource to identify business who compete against one another and offer similar products. They...
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Stock Tables: Scavenger Hunt
Learners investigate how to read stock tables and research stock tables in newspapers or on the Internet. They discuss how they would invest $1000 in stock, examine how to keep track of their shares online, and complete a worksheet in...
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Entrepreneurs in History
Students examine the contributions of American entrepreneurs. In this industrialization lesson, students complete the provided handouts to determine how Vanderbilt, Carnegie, Hill, and Rockefeller impacted American society. Students...
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India: Outsourcing of Jobs
Students examine the significance and effects of outsourcing jobs to India and Malaysia. They conduct Internet research, create a map and a timeline, write an editorial of their view on the use of outsourcing, and participate in a class...
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How Safe is that Fresh Autumn Cider?
Corn stalks and pumpkins, caramel apples and cider, falling leaves and brisk nights. There are a few of autumn's favorite things. But how safe is that unpasteurized cider bought at the roadside stand? Young researchers investigate the...
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Malaysia: Foreign Investment Returns
Young scholars examine the Malaysian economy and the effect of the SARS epidemic. They conduct research, write an editorial evaluating Malaysia's proposed budget for 2004, and develop an advertising campaign to promote business in Malaysia.
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Preparing for Job Entry through Enhancement of Employment Skills
Students explore the world of work and the opportunities that exist in today's world. They identify specific careers and colleges that match their interests and abilities and investigate various corporations and businesses that employ...
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