Curated OER
Exploring "My Market"
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....
Curated OER
Business Lessons from the Basket Weaver
Pupils explore the basket weaving business and entrepreneurship in action. They discuss the basket weaving business and identify business concepts that apply to the creation and sell of baskets. Students identify factors that regulate...
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Curated OER
Market Power, Competition and Regulation- Lesson Plan: 4 x 1 hour lessons
Students research business regulations, design and deliver a presentation that addresses the issues arising when companies act in anti-competitive manners.
Curated OER
Marketing Research Projects
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
Curated OER
Business Growth - Lesson Plan: 2 x 1 hour lessons
Students watch a Power Point presentation on business growth. Students complete a task requiring research and analysis of a business and its growth.
Curated OER
Do I Have What it Takes to be an Entrepreneur - and is My Community Ready?
Discover the attributes of entrepreneurs and define what entrepreneurship is while examining data based on local businesses. Learners determine whether their community is supportive of entrepreneurs as they research economic development...
Curated OER
Identifying potential target markets
Students analyze data. In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Students identify and compare...
We are Teachers
What Goes Up Must Come Down
From understanding stock market performance and return on investment to identifying the costs and benefits of credit and avoiding debt problems, this is an absolute must-have resource for financial planning and literacy.
Curated OER
Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
Curated OER
Organizing a Business Trip: A Technolgy-Integrated Project
Students research the Internet to gather information about silk and make travel arrangements for a business trip. They create a memo to participants, create a database of suppliers, a letter to suppliers, design company letterhead and...
Curated OER
Using a spreadsheet and the Internet to learn about stock market performance
Students record the progress weekly of a business of their choice on the stock market, graph those results, research and report on current news and how it pertains to the companies recent performance.
Curated OER
Getting Down to Business
Students develop a business plan to serve as a road map that ultimately help them achieve business goals. They create a description of the business and their work.
Curated OER
The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
Curated OER
Market Research
Young scholars examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television...
Curated OER
What is the Dow?
Learners study about the most widely reported stock market indicator by the news media, the Dow or DJIA, short for Dow Jones Industrial Average. They complete a table that divides these 30 companies into different industry groups.
Curated OER
Giving'Em The Business
Students work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize and...
Curated OER
Contestable Markets
Students examine the issue of contestable markets. They investigate the low cost airlines industry and evaluate how far the market exhibits the characteristics of a contestable market.
Curated OER
Technology and Changing Social Attitudes
Pupils investigate three examples of how changing circumstances, linked to technology and social attitudes, affect a business. They complete an activity and participate in discussion.
Curated OER
Corporate Human Rights Policies
Students examine corporate human rights policies. In this business ethics lesson, students read articles and conduct research that allows them to respond to and discuss the provided business ethics questions.
Curated OER
Dot-Gone
Young scholars read "Failed Web Sites Live On, Gone but Not Forgotten." students examine why some Internet businesses have failed and develop business models for successful new Internet companies.
Curated OER
Seed to Market
Students research using a variety of materials and technology. They explain the specifics of growing crops. They use mathematics in common business calculations.
Curated OER
My Career Step Plan of Action
High schoolers explore the job market and write goals to reach their ultimate career. Individually, students complete a Career Step Plan of Action to outline their personal goals. High schoolers research jobs and education necessary...
Curated OER
Product Portfolio Analysis
Young scholars apply their knowledge and understanding of the product life cycle and the Boston Matrix to a particular product. They explain the development process of products and to dispel the notion that products just appear.