Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Virginia Department of Education
Media Literacy and Persuasive Writing
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
Curated OER
Advertising
Young scholars complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Young scholars see how many...
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Curated OER
The Verbal Sketch
Students use perspective observation sketches to understand verbal description. In this subjective writing activity, students practice writing subjective conversations using the cartoon worksheets.
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second instructional activity in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign,...