Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Learners explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Curated OER
The Health Risks of Smoking Tobacco
Young scholars discuss the consequences of smoking. In this smoking lesson, students research ads that promote smoking. The young scholars will then make an ad that is truly reflective of smoking.
Curated OER
The Best Birthday Present Ever
Students view a PBS "In the Mix" video about smoking and identify cigarette ingredients, the physical effects of smoking and techniques used in tobacco advertising. They compose a letter persuading someone to quit smoking.
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
US National Library of Medicine
Drug Use and Abuse: Past and Present
Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
What Does Advertising Say About Smoking?
Pupils analyze the decision to smoke and how it is influenced by peer pressure. The discuss ways to say no to tobacco use.
Curated OER
Search for a Safe Cigarette
Students review a range of federal and state actions on tobacco issues and consider the government's role in public health. They discuss current labeling and how the law should interpret it.
Curated OER
Alcohol, Tobacco and other Drugs---Smoking Health Risks
Third graders examine the negatives effects smoking can have on health. They look at advertisement to determine the effects of smoking on one's images. Working with a partner they make a paper bag puppet to use in role play. Finally,...
Curated OER
Anti-drug Shock Tactics
Students evaluate the effectiveness of 'shock tactics' to discourage drug abuse. They view a video about the death of a 21-year-old heroin addict. In small groups they discuss the video and complete comment sheet.