Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...

Ninth graders explore the arguments surrounding evolution versus intelligent design have affected relationships among people of different religious backgrounds.  In this ethics lesson, 9th graders determine whether relationships...

Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...

How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...

Students become aware of the ways in which packaging is designed to attract kids. In a series of activites, students compare similar food products, assess nutritional value, and participate in field trip to see how packaging affects...

Eleventh graders create surveys to determine whether or not young people have or plan to vote. Using their findings, 11th graders make advertisements aimed at encouraging youth to vote.

Students design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.

Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...

Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...

Students read and discuss the short story, "The McWilliamses and the Burglar Alarm," by Mark Twain. They assume the role of the main characters in the story and write a humorous letter of complaint using a business letter format. They...

Students become critical thinkers about substances that are called medicines and it guides them into an inquiry process of carrying out their own investigations of the attributes of some common herbal remedies.

Fourth graders research a product and participate in an integrated simulation of a free market economy where students will create, buy and sell a good or service. In completing this activity, 4th graders understand the concepts and...

Fifth graders investigate the end of slavery and the hidden paths slaves used to travel.  In this U.S. history instructional activity, 5th graders examine the travel routes slaves used in Essex County known as the Underground...

Eighth graders participate in a simulated presidential campaign by conducting research on the Internet. They define a party platform, run a campaign and write and deliver speeches in teams. Students can then act as the electoral college...

Students discuss the invention of barbed wire and how it affected various groups of peoples in the U.S. after its invention.