VH1
Lesson 3: Marketing of Pop Music
Pop music and marketing are thrown into the mix to make a fun and engaging lesson. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...
PricewaterhouseCoopers
The Stock Market
Keep or sell? Young learners simulate as buyers in the stock market while learning about the benefits and important factors to know when purchasing. The thorough resource allows for observation of case studies and provides an assessment...
Curated OER
Creating and Marketing a Commercial
Students create a marketing video to sell school products.
Curated OER
The Stock Market Game
Students participate in The Stock Market Game. After selecting a name for their group, students invest $10,000 imaginary money and determine which stocks to purchase.
Curated OER
Value of Education: Education and Earning Power
Young scholars explore the concept a higher education yields higher earnings. Throughout the class, students visit six workstations and examine occupations, education, salaries, spending, banking, and taxes. As young scholars rotate...
Curated OER
Marketing A Restaurant
Students simulate the opening and operating of a restaurant using the Four P's of Marketing. Students play the roles of all the people involved in the restaurant business, as well as customers, as they act out various "restaurant"...
Curated OER
Labor Markets
Students examine labor markets by participating in an employer/employee simulation and in group discussions. They discuss mandated employee benefits and predict the effect they have on various parties.
Federal Reserve Bank
Market Basket SMART/ActivInspire Lesson Plan
Inflate your knowledge, not the economy! Pupils learn more about inflation with detailed worksheets and exciting activities such as role play, an interactive PowerPoint presentation, and a project in which they design a podcast on...
Curated OER
Teaching Marketing Through Auctioning
Students explore the marketing concepts of product, price, promotion and place through the auction activity.
Curated OER
Team Up for Sports Marketing
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
A Day at the Market
Students describe role of market place in 18th-century Virginia, explain how trade and economy were part of young person's educational process,
take part in the classroom marketplace, and compare shopping in colonial times and as part...
Curated OER
Skill Building for Educational and Vocational Advancement
Over ten weeks, 8th graders refine their visions of future careers, develop skills needed to write resumes and business letters, and learn to make a strong impression at interviews. Three specific activities are included, but mostly the...
Curated OER
The Magic of Markets: How Trade Creates Wealth
Students participate in a trade simulation game. Using this experience, they discover and investigate the conditions that encourage or discourage trade among individuals. They discuss the importance of free trade to increase a country's...
Federal Reserve Bank
Crowding Out
This is an incredible resource for teaching your young economists about the loanable funds market and the concept of crowding out. It includes a hands-on, physical activity that serves as a metaphor to help explain the economic practice.
Curated OER
Running an Export Business
Students define and give examples of importing and exporting, then analyze the role of importing and exporting on employment. They outline the basic procedures for exporting in an international market. Finally, students utilize...
Federal Reserve Bank
Diversification and Risk
After being given a portfolio of investments, your young economists will learn how to assess the relative risk of the portfolio's products and understand the importance of diversification, relating these economic concepts to real-life...
Curated OER
Old Hobbits Are Hard to Break
Explore film adaptation of literature with this activity, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...
Curated OER
And Now, A Word From Our Sponsor
Students act as groups of event planners to invent large entertainment events, determine appropriate sponsorship categories for them, identify potential sponsors within those categories, and pitch their ideas to those companies.
Curated OER
Don't Bet The House On It!
Great real-world math application! Have the class compare and contrast their estimated home price and income data with actual data. In groups, they participate in simulations to discover how the housing market and mortgages operate....
Curated OER
Sell Phones
Students work in groups as competing teams responsible for preparing and presenting a comprehensive marketing plan to the board of a "new" cell phone company.
Curated OER
Career & Technology Education Introduction to Farming: Seeds of Successful Marketing
Students play an agronomy game. In this agriculture lesson plan, students explore modern farming practices pertaining to the cultivation of grains as they play a game that requires them to act as agronomy specialist as they apply their...
PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Curated OER
Competition and Market Structure
High schoolers participate in a simulation in which some are buyers and some are sellers in a trading activity. They set their own prices and record transactions. Then they calculate who made the biggest profit. They discuss the results.