Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...

Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates.  Then...

Third graders practice letter writing by writing an e-mail to the President.  For this U.S. Government lesson, 3rd graders express their concerns about issues taking place at public schools by writing an e-mail to the President of...

Students practice persuasive writing by creating a travel brochure.  In this creative writing lesson, students research a popular tourist destination they would like to visit and create a brochure enticing readers to come....

Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...

Explore film adaptation of literature with this activity, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...

Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...

Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...

Students study how a type of product is advertised. For this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...

Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...

Young scholars examine two advertisements, both of which claimed a 2007 immigration reform bill would provide "amnesty" to illegal immigrants. They research a bill and check the accuracy of advertising claims. Afterward, they write their...

Students review several articles on same current event, and then cover news issues themselves while assuming secret identities of various individuals who have vested interests in issue. Students write newspaper articles from these...

Students consider goods and services that might be at the base of successful Web-based delivery services geared to students their age while they are in school. They act as entrepreneurs to develop plans for such services and create...

Students read and discuss the short story, "The McWilliamses and the Burglar Alarm," by Mark Twain. They assume the role of the main characters in the story and write a humorous letter of complaint using a business letter format. They...

Young scholars explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Young scholars analyze a...

Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...

Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...

Twelfth graders create resumes, letters of application, and thank you letters. They search for advertised jobs, interview an employer, participate in mock interviews, and attend a presentation by a local job agency representative.

Students study the history of South Carolina and the impact World War II had on the state. For this WWII history lesson, students research the social effects incurred from WWII on the people of South Carolina. Students develop an outline...

Fifth graders investigate the end of slavery and the hidden paths slaves used to travel.  In this U.S. history instructional activity, 5th graders examine the travel routes slaves used in Essex County known as the Underground...

Eighth graders participate in a simulated presidential campaign by conducting research on the Internet. They define a party platform, run a campaign and write and deliver speeches in teams. Students can then act as the electoral college...

Students design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.

Students play roll of fictional radio disk jockeys. They allocate their daily program time into fractional time slots for the playing of specified catagories of music and commercial advertisements.

Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...