Instructional Video3:25
The Business Professor

Marketing - Ideal Market Exposure

Higher Ed
This Video Explains Marketing - Ideal Market Exposure
Instructional Video3:10
The Business Professor

Marketing - How Technology Affects Personal Selling

Higher Ed
Marketing - How Technology Affects Personal Selling
Instructional Video3:03
The Business Professor

Marketing - How Do We Segment Business Markets

Higher Ed
This Video Explains Marketing - How Do We Segment Business Markets
Instructional Video3:00
The Business Professor

Marketing - Drawbacks of B2B Relationships

Higher Ed
Marketing - Drawbacks of B2B Relationships
Instructional Video2:11
The Business Professor

Marketing - Channel Conflict

Higher Ed
This Video Explains Marketing - Channel Conflict
Instructional Video2:15
The Business Professor

Marketing - Benefits of Personal Selling

Higher Ed
Marketing - Benefits of Personal Selling
Instructional Video2:42
The Business Professor

Market Orientation

Higher Ed
What is Market Orientation? Market orientation perspectives include the decision-making perspective, market intelligence perspective, culturally based behavioural perspective, strategic perspective and customer orientation perspective.
Instructional Video1:26
The Business Professor

Link Building

Higher Ed
Explanation of Link Building
Instructional Video1:50
The Business Professor

Marketing Mix - Physical Evidence

Higher Ed
What is Physical Evidence within the Marketing Mix? Physical evidence is everything your customers see when interacting with your business. This includes the environment where you provide your product or service (either physical or...
Instructional Video4:49
The Business Professor

Market Plan Market Segments

Higher Ed
Market Plan Market Segments
Instructional Video2:05
The Business Professor

Sales Promotion: Strategies and Tools for Marketing Success

Higher Ed
This video discusses the concept of sales promotion as a targeted marketing strategy. The speaker highlights tools like coupons, discounts, rebates, allowances, samples, and point of purchase displays as effective means of sales promotion.
Instructional Video4:11
The Business Professor

Decentralization and Performance Evaluation in Organizations

Higher Ed
This video explores the concept of decentralization. It emphasizes the positive impact of decentralization on performance evaluation and highlights the importance of aligning individual strategies with the organizational strategy.
Instructional Video4:32
The Business Professor

Payment and Credit Policies

Higher Ed
Payment and Credit Policies
Instructional Video5:46
The Business Professor

Need vs Want in Entrepreneurship

Higher Ed
This Video Explains Need vs Want in Entrepreneurship
Instructional Video4:50
The Business Professor

Naming Your Business

Higher Ed
What are the considerations when Naming Your Business? Follow your state's naming guidelines · 2. Don't pick a name that's too similar to a competitor's name · 3. Choose a name that people can spell and pronounce.
Instructional Video3:47
The Business Professor

Marketing Plan Promotions

Higher Ed
This Video Explains Marketing Plan Promotions
Instructional Video3:59
The Business Professor

Marketing Controls

Higher Ed
What are Marketing Controls? Marketing control involves setting a desired standard, measuring deviations from the standard and taking the appropriate action. In many cases the standard is expressed in terms of budgets and any substantial...
Instructional Video3:55
The Business Professor

Marketing - What to Do and Not Do as a Salesperson

Higher Ed
Marketing - What to Do and Not Do as a Salesperson
Instructional Video1:36
The Business Professor

Perceived Value

Higher Ed
Explanation of Perceived Value
Instructional Video0:58
The Business Professor

Net Promoter Score

Higher Ed
Explanation of Net Promoter Score
Instructional Video2:01
The Business Professor

Negative Aspects of Personal Selling

Higher Ed
Negative Aspects of Personal Selling
Instructional Video2:55
The Business Professor

Marketing Plan Situational Analysis

Higher Ed
This Video Explains Marketing Plan Situational Analysis
Instructional Video2:16
The Business Professor

Marketing - Why Sales Follow Up is Important

Higher Ed
Marketing - Why Sales Follow Up is Important
Instructional Video2:30
The Business Professor

Marketing - Why are Salesperson Relationships Important

Higher Ed
Marketing - Why are Salesperson Relationships Important