People can be enthusiastic about their interests, but where does that enthusiasm come from? This compilation explores the psychology behind why humans love the things we love.

Movie magic is more than just what's happening on screen, sometimes the work is all in what's going on inside your brain.

Objectively, some shows end with rough final acts, but we are finding that this isn’t the only factor in our discontent. Unsatisfactory finales also reflect common types of relationships we build with fictional characters.

Pupil outcome: I can make a prediction about a book using what I know about superheroes and the front cover. Key learning points: - Superheroes are fictional characters that have a special superpower - Superheroes are often described as...

How was one of the largest U.S. advertisers able to grow within their highly competitive category? How has having an in-house creative and media agency given the company a leg up, as stay-at-home orders swept the nation? CMO Jeff Charney...