Media Smarts
Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...
Curated OER
What Difference Does A Name Make?
High schoolers view the film The Persuaders that discuss the perspective and spin of language use for a variety of issues. They discuss the career of Frank Luntz, a man that runs focus groups to determine how to advantageously phrase...
Other
Nielsen Norman Group: The Use and Misuse of Focus Groups
Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)
Other
Market Connections: Research Faq
This page offers explanations of research methods and how they work. Though aimed at businesses, it provides good information about conducting school research as well.
Free Management Library
Free Management Library: Basic Business Research Methods
A comprehensive resource that details research methods and interview designs along with information on how to conduct a focus group.
TED Talks
Ted: Ted Ed: How Do Focus Groups Work?
Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be received by an audience. Hector Lanz explains how focus groups work.