Curated OER
Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
Curated OER
Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
Curated OER
Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
Gender Bias in Advertising
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
Curated OER
The Price is Right - Advertisements
Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.
Curated OER
I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
Curated OER
Create a Popstar
Students develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
Curated OER
What's In the Shopping Bag?
Young scholars explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
Curated OER
Food Advertising Tricks
Students recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.
Curated OER
Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
Curated OER
Fuel for Thought
Young scholars explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
Curated OER
Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
Curated OER
Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Curated OER
What Does Advertising Say About Smoking?
Learners examine tobacco advertisements. In this smoking advertisements lesson, students read old magazine or newspaper ads to determine their purpose and influence. Learners also discuss how to make responsible health...
Curated OER
Critical Consumerism
Students investigate the ways companies target the teenage demographic. In this advertising lesson, students discuss in focus groups what they like to buy. Students also complete a related worksheet.
Curated OER
Theme 5: Doers and Dreamers Propaganda
Seventh graders create and perform one act scenes that use the strategies of advertising. in this propaganda study lesson, 7th graders watch a commercial and are assigned a propaganda strategy. Students plan a scene that illustrates the...
Curated OER
Advertising
In this advertising worksheet, students answer few questions about the subject, target, persuasive techniques and their design and layout they will use for their advertisement. Students answer questions in short answer format.
Curated OER
Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
Curated OER
Preparing for Cake Sale
Students complete a series of lessons and plan recipes to make. They gather the necessary ingredients. Students follow safe procedures for food and safety hygiene to bake a cake for a cake sale. Students create posters to advertise the...
Curated OER
Art Changes You And the World
Students explore advertising as a way to change their world. They use the Internet to research an energy, an environmental, and a cultural issue and create three 'world changing' pieces of advertising/artwork to express their ideas.
Curated OER
How Advertising Works
Students investigate the concept of advertising while using the context of tanning lotion. They have a class discussion using examples provided in the lesson to measure the effectiveness of advertising. Students investigate the key...
Curated OER
Logos
Students create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are presented to...
Curated OER
The Dream Factory
Students compare postcard samples from Los Angeles, CA and Austin, TX. They examine them to find common elements they share (tone, mood, romanticized themes, artistic elements, etc.) They create postcards to show the "real" Austin.
Curated OER
The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...