Instructional Video10:51
Curated Video

Should You Advertise on TV, Radio, Newspaper, or Online? The Media Mix Explained

9th - Higher Ed
Have you ever wondered why companies advertise in strange locations? Or why they have billboard ads and not TV ads? Well here we go through the Media Mix to explain some of the differences, pros, and cons of different...
Instructional Video2:36
Curated Video

The Evolution of Online Advertising: From Clicks to Data Collection

6th - Higher Ed
This video explores how advertising, particularly the pursuit of clicks, has shaped the Internet. It delves into the evolution of online ads, from traditional banners to click bait tactics, targeted ads, and data collection practices....
News Clip5:43
Bloomberg

The Hottest Trends in Advertising

Higher Ed
Sept. 29 -- CBS Interactive CEO Jim Lanzone and Bloomberg Intelligence's Paul Sweeney discuss the hottest trends in advertising with Pimm Fox on ""Taking Stock."" (Source: Bloomberg)
News Clip1:30
Curated Video

Tech Giants Face New Antitrust Investigation, This Time From State AGs

Higher Ed
While most antitrust probes exist at the federal level, some of the most successful antitrust tech cases have had input from state attorneys general.
News Clip7:02
Bloomberg

Media M&A: What Will We See in 2015?

Higher Ed
Dec. 18 -- BBDO Worldwide CEO Andrew Robertson and Bloomberg Intelligences Paul Sweeney discuss the media industry and ad agency consolidation. They speak on Market Makers. (Source: Bloomberg)
News Clip4:05
Bloomberg

Gristanti: The Bond Market Is Wrong

Higher Ed
Chris Grisanti of MAI Capital, says the bond market is wrong and rates will head higher when the Fed starts to taper. He's on "Bloomberg Surveillance." (Source: Bloomberg)