Curated Video
New Product Development Process - The Last 3 Steps -The 7 Step Process To Create a New Product
Dive into the final steps of the new product development process in this informative video. Explore the last three crucial stages of the 7-step process to create a successful new product. From concept testing and product development to...
Curated Video
AWS Certified Solutions Architect Associate (SAA-C03) - S3 Managing Objects Lab
After you have objects (files) in an S3 bucket, you have to manage these objects. Amazon Web Services (AWS) provides several management functions for the objects in S3 buckets, which are explored in this video.
Curated Video
Planning an Advertising Campaign: Campaign Objective and Budget
Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign: - setting the...
Curated Video
Marketing Mix: Product - What is Product Marketing?
In our video on Marketing Mix, the first of the 4 Ps was Product. Product is the goods and services that you offer to your target customers. It needs to solve a problem, scratch an itch, or create desire in your customers. So, this...
Curated Video
What is a Brand Marketing Plan? And How to Create a Brand Marketing Plan.
A brand marketing plan is a plan for all the goals, activities, costs, and controls to promote a brand. So, how do we build one?
Curated Video
What is a Marketing Strategy?
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other...
The Business Professor
Investor Presentation - Marketing and Sales Plan
What is the Marketing and Sales Plan in an Investor Presentation? This slide concerns how you are going to deliver information about your product or service and, later, how you will actually transmit that product or service to the customer.
The Business Professor
Investor Pitch - Format & Content
What is the Format and Content of an Investor Presentation? It covers key points of your business such as your vision, market opportunity, products and services, high-level financials and funding needs. A winning pitch deck needs to be...
The Business Professor
Business Plan - Marketing Section
What should be included in the Marketing Section of a business plan? The marketing portion of a business plan addresses four main topics: product, price, promotion, and place.
The Business Professor
Marketing Controls
What are Marketing Controls? Marketing control involves setting a desired standard, measuring deviations from the standard and taking the appropriate action. In many cases the standard is expressed in terms of budgets and any substantial...
The Business Professor
Marketing Budget
What is a Marketing Budget? A marketing budget is an outline of the costs that a company will spend to market its product or service. The marketing budget covers a finite period of time, the length of which can be anywhere between a...
The Business Professor
Marketing Action Plan
What is a Marketing Action Plan? Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within...
The Business Professor
Outline of a Business Plan
What goes into the Outline of a Business Plan? When you write your business plan, you don’t have to stick to the exact business plan outline. Instead, use the sections that make the most sense for your business and your needs....
The Business Professor
Elements of a Marketing Plan
This Video Explains the Elements of a Marketing Plan
All In One Social Media
May Marketing Ideas - May Content Calendar
May Marketing Ideas - May Content Calendar // Content and Marketing Ideas for May. Spring is springing, the flowers are out the weather is starting to warm up and now is a great time to bring all those colours and fun events into your...
The Wall Street Journal
The Power of One
With two beloved products and a business model built on clean beauty, Vintner's Daughter founder April Gargiulo has amassed a devoted following. Join a conversation about making space in a crowded industry and sticking with simplicity.
All In One Social Media
August Content Ideas & Calendar - Desiree Martinez
August Content Ideas & Calendar // Welcome to August! Every month I publish a content calendar to help you plan your social media story for the month. It is filled with fun ideas, themes, and gives you a plan.
Curated Video
AWS Solutions Architect Associate (SAA-C02) Exam Prep Course - 2021 UPDATED! - Amazon Simple Storage Service (Amazon S3) Managing Objects Lab
This video explains how Amazon Web Services (AWS) provides several management functions for the objects in Amazon S3 buckets. This clip is from the chapter "Solutions Architect Chapter 2 – Amazon Web Services (AWS) Storage Design" of the...
Cerebellum
Marketing: Product, Price, Place, Promotion
We'll teach you the four P's of marketing: product, price, place and promotion. This is part 1 in the series: 'Marketing: Target Consumers'.
MarketWatch
3 common reasons small businesses fail-and how to avoid them
Here are the three most common mistakes new entrepreneurs make and what you can do instead to set yourself up for success.