Uncover opportunities for growth with a comprehensive marketing audit in this informative video. Learn how to assess and evaluate your marketing strategies, channels, and campaigns to identify strengths, weaknesses, and areas for...

Unlock growth and success with SaaS digital marketing in this insightful video. Explore the unique strategies and tactics designed specifically for marketing software-as-a-service (SaaS) solutions. From lead generation and conversion...

We crave unhealthy foods because they contain lots of sugar and artificial additives, which taste delicious, and therefore trigger the release of certain pleasure-inducing neurotransmitters. Furthermore, we are evolutionarily programmed...

Big brands and creators dictate what is popular online, what trends are going to happen, and where social networks are going to prioritize their efforts. As an entrepreneur, marketer, or business owner you need to pay attention to what...

Discover the true story of Thomas Edison, beyond the myths of the lone genius. Learn about Edison's brief formal education, his self-driven learning, and the crucial role of his mother, a teacher. Examine the myth of his minimal sleep...

Every buyer is unique. But, in most industries, it is impossible to target marketing at individuals. So, instead, we identify broad classes of buyers who share within the class a set of needs and buying preferences. Identifying those...

In our video on Marketing Mix, I identified Positioning as, perhaps, the most important of Jerome McCarthy’s omissions from his original 4 Ps of Product, place, Price, and Promotion.

The internet has changed marketing and advertising. There are new rules, new tools, and new gurus. One of the first to see this coming, and craft new strategy and tactics, was Seth Godin.



I describe Godin as a Powerhouse of...

A brand marketing plan is a plan for all the goals, activities, costs, and controls to promote a brand. So, how do we build one?

A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other...

Explore the dynamic battle between push and pull marketing strategies in this enlightening video. Learn how to effectively engage your target audience through different approaches. Discover the power of push marketing to create...

In this video, we're going to show you how to grow your business with social media in just 3 simple steps. By following these steps, you'll be on your way to success in social media marketing! By following these simple steps, you'll be...

Online marketing and social media has come a LONG way, so what would I say to you if you wanted a plan TODAY? Let me share with you whats working right now.

Creating content marketing strategies for small businesses can be really overwhelming for any business owner. As a business owner, you are good at what you do and that usually does not include marketing. In this video, I will map out...

In this lesson, you’ll learn how to chair a meeting in English. You can learn business English words and phrases which you can use in your next meeting.



See the full version of this free Englihere

esson...

May Marketing Ideas - May Content Calendar // Content and Marketing Ideas for May. Spring is springing, the flowers are out the weather is starting to warm up and now is a great time to bring all those colours and fun events into your...

Social media marketing is about sales for your business, not vanity metrics like Followers & Likes. Let me explain to you how to make money with social media.

Food inflation affects eating and shopping. Students still get bulk deals, but are people trading down? Debate on price gouging and retailer control persists.