Vance Packard was not an advertising executive nor a marketer: he was a journalist. But, his book, the Hidden Persuaders, exposed the 1950s advertising industry.



In many ways, Hidden Persuaders provides the background scenery...

The video discusses the issue of expansion and retrenchment in businesses. It explores the three main options that a business has when considering its size and scale, which are staying at the same size, actively trying to expand, or...

Provides two examples of companies who have successfully implemented strong procurement policies