What is a claim? And what is a counterclaim? This video defines the terms and explores how to craft a strong claim and support it with evidence, using the example of whether or not students should be allowed to play tackle football.

Transitions and connecting phrases help ideas flow smoothly and connect to each other in writing. Learn about the different types of transitions in writing and how to use them effectively.

The earliest thinker in the Western tradition whose ideas about influence and persuasion come down to us was Aristotle. He asserted that we need three things to build a persuasive argument: ethos, logos, and pathos. In English, these...

People have been persuading one another with their speech for as long as we have records. In many different cultures, aspiring lawyers, administrators, and politicians would have learned the science of rhetoric, of using language...

There are four questions you need to ask – and answer – if you want to craft an excellent presentation, which your audience will find compelling, persuasive, and powerful. Let’s look at them.



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This video discusses the importance of people management in finance transformation, and how leaders can use emotional connection and praise to engage and empower their team. The speaker shares personal principles and tools, such as...