This week, Stan Muller launches the Crash Course Intellectual Property mini-series. So, what is intellectual property, and why are we teaching it? Well, intellectual property is about ideas and their ownership, and it's basically about...

In which Stan Muller teaches you about our third branch of Intellectual Property, trademarks. A lot of people confuse trademark and copyright. Trademarks apply to things like company and product names and logos, packaging designs, and...

Overview of Trademark Rights

What are the considerations when Naming Your Business? Follow your state's naming guidelines · 2. Don't pick a name that's too similar to a competitor's name · 3. Choose a name that people can spell and pronounce.

Reasons for USPTO Rejection of a Trademark

This Video Explains Product Development Intellectual Property Considerations

Secondary Meaning for Descriptive Marks

Why should you Trademark a Business Name? What is required to secure a trademark? Registering a trademark helps protect a name or brand from intellectual property theft or misuse as a business grows. You can start the trademarking...

Capturing Trademark Rights

When do investors or founders contribute intellectual property to a startup in exchange for an ownership or equity interest? When the company is formed, the founders are typically issued common stock in the company in exchange for the...

Federal Registration of a Trademark

Enforcing Trademark Rights

Distinctiveness Requirement for Trademarks

Intellectual Property (Intro)

Infringing Upon a Protected Trademark

What are the steps you should take to Protect Your Business Name?

Known as the Father of American Literature, Mark Twain used satire and a sharp wit to explore and reveal the realities of US society in the 19th century. In doing so he developed an all-new “American style” of writing.

What are the steps you should take to Protect Your Business Name?

Why should you Trademark a Business Name? What is required to secure a trademark? Registering a trademark helps protect a name or brand from intellectual property theft or misuse as a business grows. You can start the trademarking...

What are the considerations when Naming Your Business? Follow your state's naming guidelines · 2. Don't pick a name that's too similar to a competitor's name · 3. Choose a name that people can spell and pronounce.

In which John discusses the increasingly widespread use by large corporations of the phrases "DFTBA" and "Don't forget to be awesome," and discusses why even though we COULD stop those uses by trademarking nerdfighter slogans, we aren't...

Types of Trademark

Capturing Trademark Rights

Secondary Meaning for Descriptive Marks