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Creating Social Media Content for Different Levels of Interest
Not everyone wants or needs to buy your product right away. Some people already had lunch, so they don't need your restaurant right now, but you can still make content that could lure them back when they do feel hungry again. Now we are...
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Welcome to BADM 320 Principles of Marketing with Prof. Mark Wolters (Syllabus information)
Welcome to the Fall 2020 semester students! I hope we can have a fun time learning this semester. It will be a new world for all of us, so I hope I can deliver a fun and educational marketing experience for you this semester. #marketing...
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Developing Your Social Media Footprint by Focusing on Customer Reach & Engagement
There are numerous social media marketing models that can help firms improve their digital marketing footprint. The model in this video focuses on firms developing strategies in order to help them improve their REACH to clients. How to...
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Steps in Developing Your Personal Brand part 2
This is the continuation of our two part series on the steps in building your own personal brand. It is not easy to develop a personal brand, it takes time, effort, and dedication. Here are the final steps in helping develop your own...
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Tips on Developing Your Own Social Media Mission Statement
Here is a training on what to look out for and how to develop your own social media mission statement. Tips, tricks, hacks, and more in order to learn better how to put together your own social media mission statement. #marketing...
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Social Media Mission Statement Explained
Every business should have a mission statement to give them overall guidance. That same principal is in play when we develop our social media mission statement. What will guide our business' online social media content creation? Your...
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Genius Things Every City Should Have
Imagine a city where public toilets are designed to prevent splashing or even where they’re made of see-through glass that turns opaque when you lock the door—how cool is that? Picture a skyscraper with a slide that lets you zip down...
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How to Analyze a Firm's Digital Footprint
Firms need to be aware on where they stand on the digital front, whether it is their website or social media platforms. Here we go through how a company can analyze their current digital footprint. #marketing #digitalfootprint...
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How to Bring In Customers Without Even Knowing It
You will communicate to your customers even when you are not speaking to them. Whether it is getting a customer interested right after they bought from your competitor, or when someone sees how well you treat your other clients, to when...
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Blue Ocean Strategy Development - How to Develop Your Own Market
When a firm develops a completely different market than what their current competition is fighting over they are beginning to develop a Blue Ocean Strategy. What a blue ocean strategy does is give an organization a new way to look a...
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Personas Explained - You create your own client
Creating personas are when you develop fake people that represent your typical clients. This way you can create marketing materials for an actual person (the persona) instead of using generic segmentation methods, such as "Male 25-35."...
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How to Expand Your Personal Brand
Over time we can develop our personal brand more and more. It is not an overnight process, so it is best to think of your personal brand as a long game. Here we go through some of the key ways to make sure you continuously build your...
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How to Create a Marketing Plan from Scratch
Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go through the parts and steps of creating a marketing plan. #marketing #marketingplan #strategicmarketing Topic 2...
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How do companies set their prices?
Factors in determining price, from economic factors to social factors to industrial factors there are a lot of factors that can influence the prices companies charge, how they come up with their prices, and how they determine what is the...
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10 Ways to Blow Your Personal Brand
We spend a long time building our personal brands, but we can destroy our personal brands in an instant. Here are some of the common ways influencers, celebrities, and everyday people destroy their personal brands. From being fake to not...
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The Don'ts of Social Media: What you should never do on professional social media
The Don'ts of Social Media - What not to do on your professional social media account.
Companies make mistakes, and they really make mistakes when it comes to social media. Here we go through some of the...
Companies make mistakes, and they really make mistakes when it comes to social media. Here we go through some of the...
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Hackathon And PC Building Competition Presented By The U.S. Space Force
In this exclusive event hosted by the United States Space Force and held at Pace University in New York City, teams of hackers and PC builders face the ultimate test. On one side, there's a high-stakes hackathon where coders encounter...
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Digital Marketing Maturity - How Much of a Role Does Digital Marketing Play in Your Business
Digital marketing maturity looks at how integrated digital marketing and social media marketing is within a firm as well as how strategic the digital aspect of marketing is to the firm. Here we go through the...
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How to Make a Win-Win Situation in Any Sales Situation
Whenever you are trying to make a sale a lot of people think someone has to win and someone has to lose, but that is not always the case. For the best long term success for your business and developing relationships with your clients it...
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4 Ways Salespeople Get It Wrong When Selling
People buy because we are the cheapest, people buy because we have the best features, people buy from us because we are cool. These are all wrong assumptions that salespeople make about why people by from them. We are here to tell you...
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Value Propositions Explained: The Real Reasons Why People Buy YOUR Products
Value propositions are the reasons why people should buy your product. They explain the benefits of your products, they describe what your product does, it explains how your product or service can help potential customers. It is a must...
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What is Social Media? - Social media explained
Social Media Marketing has become a vital part of every firm's marketing program. Whether it is integrating your facebook and twitter with your billboard strategy, or making sure you website is set up to handle orders, or having your...