What is Market Orientation? Market orientation perspectives include the decision-making perspective, market intelligence perspective, culturally based behavioural perspective, strategic perspective and customer orientation perspective.

This Video Explains the Organizing or Framing of a Negotiation

Need Motivate Consumer Decisions

What is the Regret Theory? In decision theory, on making decisions under uncertainty—should information about the best course of action arrive after taking a fixed decision—the human emotional response of regret is often experienced, and...

What is Prospect Theory? The prospect theory says that investors value gains and losses differently, placing more weight on perceived gains versus perceived losses.

This Video Explains Promoting Yourself by Quitting Your Job

What is the PRIMO - F Model? The model is an acronym of: People, Resources, Innovation & Ideas, Marketing, Operations, & Finance. PRIMO-F is a valuable strategic tool that allows a detailed analysis of business performance in three key...

The pioneer-migrator-settler map tool guides you to target the area where you have the most to gain by the blue ocean journey and helps you select the right scope for your blue ocean initiative.

Personal Relationships & Job Promotion

The Six Paths Framework developed by Chan Kim and Renée Mauborgne allows managers to address the search risk many companies struggle with.

Sherman Act Horizontal Restraint of Trade

Section 4 - Securities Exemption

Rule 504 - Securities Exemption

What is the Window of Opportunity? How does the window of opportunity relate to exploiting an entrepreneurial opportunity? The "window of opportunity" states the accurate time for a firm to enter into a new market and grab an opportunity...

What is Venture Capital? Venture capital is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or...

What is the Time to Market for a startup venture? Time to Market (TTM) is the time it takes to go from an idea to a finished product. Sometimes you will come across the term Speed to Market (STM). In the context of startups, TTM is a...

Explanation of Brand Potential Index

Bleeding edge is a term used to describe the very latest and most modern technology available, such as the latest version of a rolling-release software.

Explanation of Click Fraud

What is the Executive Summary in a business plan? An executive summary is a brief overview of a long document, such as a business plan, proposal, or report. It's a section that grabs readers' attention and summarizes critical information...

The video discusses the concept of opportunity in the context of entrepreneurship, specifically in starting a new venture. The video then delves into the identification, recognition, testing, and exploitation of opportunities to create...

What is an Elevator Pitch for a Startup Venture? An elevator pitch is a brief, yet powerful, introduction to your startup. The name is derived from the idea of pitching to someone during a short elevator ride—about 30 seconds. It should...

This Video Explains Insurance Considerations for the Business

How are Startups Founded? Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, which is...