Instructional Video7:32
Communication Coach Alex Lyon

What is Ethos?

Higher Ed
What is ethos in public speaking? We'll look at Aristotle's concept and give practical tips on how to establish good ethos and credibilitY. - Ethos does not really mean "ethics." - Ethos is a persuasive or rhetorical appeal. - A speaker...
Instructional Video7:39
Communication Coach Alex Lyon

What is Logos?

Higher Ed
What is Logos for public speaking? As Aristotle might say, a logos definition is, a rhetorical appeal, a way of persuading listeners. Logos = Appealing to listeners' sense of rationale and logic, responding to an audience's need to hear...
Instructional Video2:49
Communication Coach Alex Lyon

Ethos Pathos Logos

Higher Ed
Ethos, pathos, and logos in public speaking give an important introduction to Aristotle's Rhetoric that we can use to improve the persuasiveness of your presentations and public speaking. Ethos: Personal credibility. We can establish our...