The Business Professor
Internationalization Strategy
By definition, an international strategy is a strategy through which the firm sells its goods or services outside its domestic market.
The Business Professor
Internal and External Factor Evaluation Matrix
The IFE is focused on the internal dimension of the organization by looking at the strengths and weaknesses. While the EFE is concerned with the external factors by focusing on the opportunities and threats the organization is exposed to.
The Business Professor
Intended, Realized, Emergent, and Deliberate Strategy
A realized strategy is the strategy that an organization actually follows. Realized strategies are a product of a firm’s intended strategy (i.e., what the firm planned to do), the firm’s deliberate strategy (i.e., the parts of the...
The Business Professor
Institutional Isomorphism
There are three main types of institutional isomorphism: normative, coercive and mimetic.
The Business Professor
Horizontal Integration Strategy
Horizontal integration occurs when a company acquires a competitor or related business, expanding its footprint in its core competency. The main purpose of horizontal integration is typically a strategic aim to expand within a specific...
The Business Professor
Hedgehog Concept
The Hedgehog Concept calls on companies to identify their core value proposition (or the primary thing that they do well) and focus on that.
The Business Professor
Growth-Based Strategy
A growth strategy is an organization's plan for overcoming current and future challenges to realize its goals for expansion. Examples of growth strategy goals include increasing market share and revenue, acquiring assets, and improving...
The Business Professor
Global Perspective (Business)
What is the Global Perspective of a Business? A global management perspective is an attitude that a leader has toward global applications of their position and business. No matter the size of a business, all companies compete on a global...
The Business Professor
GE McKinsey Matrix
McKinsey's GE Matrix is a visual tool designed to help portfolio managers determine resource allocation for multi-business portfolios.
The Business Professor
GAP Analysis
A gap analysis is the process that companies use to compare their current performance with their desired, expected performance. This analysis is used to determine whether a company is meeting expectations and using its resources...
The Business Professor
Functional Strategy
Functional level strategies are those put in place at the operational level of an organization and will facilitate the corporate (or business)
The Business Professor
First Mover Advantage
In marketing strategy, first-mover advantage is the competitive advantage gained by the initial significant occupant of a market segment.
The Business Professor
Benchmarking
Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost.
The Business Professor
BCG Growth Share Matrix
The growth share matrix is, put simply, a portfolio management framework that helps companies decide how to prioritize their different businesses.
The Business Professor
Action Profit Linkage Model
The Action-Profit Linkage Model helps firms identify, measure and understand the causal links between actions and profits.
The Business Professor
3 Horizons of Growth
The three horizons framework offers a way to concurrently manage both current and future opportunities for growth.
The Business Professor
Assessing Situational Aspects in a Negotiation Strategy
This Video Explains Assessing Situational Aspects in a Negotiation Strategy
The Business Professor
Assessing Social Context in Negotiation Strategy
This Video Explains Assessing Social Context in Negotiation Strategy
The Business Professor
Asset Acquisition Strategy
An asset acquisition strategy is the purchase of another company through the process of buying its assets as opposed to buying its stock. Reasons for an asset acquisition strategy focus on promoting growth through external means as...
The Business Professor
Ansoff Matrix
The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyze and plan their strategies for growth.
Curated Video
Reputation Marketing
Build trust and credibility with reputation marketing in this informative video. Discover how businesses actively manage and enhance their reputation to attract customers and stand out in a competitive market. Explore strategies such as...
Curated Video
What is a Digital Marketing Strategy
Navigate success in the online world by understanding what a digital marketing strategy entails. In this informative video, explore the key elements and foundational concepts of developing a robust digital marketing strategy. Discover...
Curated Video
Ecommerce Strategy
Unlock the secrets to a successful ecommerce strategy in this informative video. Explore the key components and tactics to thrive in the dynamic digital marketplace. From website optimization and user experience to customer acquisition...
Curated Video
Ecommerce Customer Retention Strategy
Dive into the world of ecommerce customer retention strategy in this insightful video. Discover the techniques and tactics to foster lasting relationships with your customers. Explore loyalty programs, personalized experiences,...