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PPT
Curated OER

Psychographics

For Teachers 9th - Higher Ed
This advertising PowerPoint displays the Values and Lifestyle program of target audiences. It lists the attributes of each audience group such as: Survivors, Sustainers, Belongers, Emulators, I-Am-Me, Experiential, Societally Conscious,...
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Lesson Plan
Curated OER

Identifying potential target markets

For Teachers 11th - 12th
Learners analyze data.  In this secondary mathematics instructional activity, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services.  Learners...