Why did McDonald's come up with the McNugget? Why does Taco Bell have a breakfast menu? Ever wonder these things? These are new products that were developed in order for business to make more money, but also there other...

How do firms decide if a new product idea is worth pursuing? Well there are a number of ways to decide, but a simple straightforward way to determine if your company should make a new product is to ask your self three...

The more I give you, the happier you are. That’s the essence of the Kano Model. But it’s starting to be talked about a lot in Project Management circles, so what is the Kano Model?



The Kano model...

We take it for granted when new products appear on the market. They must have been made by someone, who followed a process. And that process was the New Product Development, or NPD,...