The Business Professor
Understanding Customer Behavior
This video discusses the importance of customer relationship management (CRM) in today's marketing landscape. It explains how collecting and analyzing data on individual customer activity helps businesses understand their customers'...
The Business Professor
Marketing - What is Brand Recognition?
Marketing - What is Brand Recognition?
The Business Professor
Marketing - What is Behavioral Targeting
This Video Explains Marketing - What is Behavioral Targeting
The Business Professor
Marketing - What is a Sustainable Competitive Advantage
This Video Explains Marketing - What is a Sustainable Competitive Advantage
The Business Professor
Marketing - What is a Positioning Statement
This Video Explains Marketing - What is a Positioning Statement
The Business Professor
Marketing - What is a Channel System
This Video Explains Marketing - What is a Channel System
The Business Professor
Marketing - What does Place mean in Marketing Strategy
This Video Explains Marketing - What does Place mean in Marketing Strategy
The Business Professor
Marketing - What Do Business Relationships Include
Marketing - What Do Business Relationships Include
The Business Professor
Marketing - What are Marketing Models
This Video Explains Marketing - What are Marketing Models
The Business Professor
Methods of Collecting Data for Marketers
This video discusses various methods that marketers can use to collect valuable data for making informed decisions. It covers techniques such as surveys, focus groups, interviews, scanner panels, web tracking, ethnography, and...
The Business Professor
Understanding Intensive Distribution in Marketing
This video delves into the world of marketing and explores the concept of intensive distribution. Join us as we uncover the challenges faced by marketers in making their products readily available to consumers.
The Business Professor
Marketing - How Many Segments to Target
This Video Explains Marketing - How Many Segments to Target
The Business Professor
Segmenting Consumer Markets: Factors to Consider
The video discusses different ways to segment markets as a marketer. The speaker identifies three main ways - consumer behavior, geography and demographics. The speaker highlights how each of these variables can help to identify similar...
The Business Professor
Marketing - How Do We Segment Business Markets
This Video Explains Marketing - How Do We Segment Business Markets
The Business Professor
Marketing - How Do We Judge the Value of New Ideas
This Video Explains Marketing - How Do We Judge the Value of New Ideas
The Business Professor
Marketing - Drawbacks of B2B Relationships
Marketing - Drawbacks of B2B Relationships
The Business Professor
Marketing - Distribution Channels
This Video Explains Marketing - Distribution Channels