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Closing: How to Finish Your Presentation and Close with Real Impact
People will most easily remember two parts of your presentation: the start and the finish. So, you need a powerful way to close. Let’s take a look at some of my favorite ways of closing. Get our Presentation Skills Toolkit, which...
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The Creative Process: Developing, Writing, and Producing an Advert
Developing, Writing, and Producing an Advertisement involves a large creative team of creative thinkers, copywriters, designers, producers, editors, and many more. What are the main steps in the creative process?
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Seth Godin: Powerhouse of Marketing Ideas
The internet has changed marketing and advertising. There are new rules, new tools, and new gurus. One of the first to see this coming, and craft new strategy and tactics, was Seth Godin. I describe Godin as a Powerhouse of Ideas....
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Open Your Presentation: How to Hook your Audience with a Great Start
Open your presentation with a powerful introduction to hook your audience. I’ll start you off with the structure that many business writers, journalists, and authors use time after time. Get our Presentation Skills Toolkit, which...
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How to Make the Key Points of Your Presentation Memorable
You’ve gone to a lot of trouble to prepare and deliver your presentation. And your audience has given up a big chunk of time to listen to you. Surely, you want them to remember the important parts of what you tell them! How can you make...
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How to Create Excellent Visual Aids for Your Presentation
Make your presentation more engaging, more compelling and more memorable with good visual aids. And, let’s face it, that means slides. Whether you favor PowerPoint, Keynote, Google Slides, Prezzi, or another tool, how can you create...
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Managing Audience Questions in Your Presentation [inc the Tough Ones!]
What do business presenters fear more than presenting itself? Usually, it’s those tricky – or even hostile-seeming – questions from the audience. So, let’s see how you can handle them confidently and effectively. Get our Presentation...
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What is the Marketing Channel Mix? Promotion Channel Strategy
Channel Mix is the ratio at which you assign resources to the different ways of communicating about products. It is a strategic document that identifies each channel that can deliver your messages and the optimum blend that maximizes...
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How to Craft a Compelling, Persuasive, and Powerful Presentation
There are four questions you need to ask – and answer – if you want to craft an excellent presentation, which your audience will find compelling, persuasive, and powerful. Let’s look at them. Get our Presentation Skills Toolkit, which...
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How to Craft a Compelling Presentation Structure
You have a big idea you want to present. It may be a conclusion, a recommendation, or a status report. Maybe it’s an insight you need to share or a decision you want. How can you craft a compelling presentation for maximum impact? Get...
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Preparation is Key: How to Review and Rehearse Your Presentation
The best thing about not preparing is that failure is not preceded by an unsettling period of worry and depression So preparation is key, and that means you need to review and rehearse your presentation. Get our Presentation Skills...
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Advanced Platform Skills: Master-level Presentation Tips
This is the second of two videos on the platform skills that will make your presentation come across great. In the last one, we looked at the basics that will make you a great presenter. But, in this one, let’s focus on some of the...
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Using a Projector and Slides Effectively
When you attend a meeting, you may need to make a presentation using a projector and slides. Everyone knows how to use a projector. But using and projector and slides well is another thing. In this video, I'll show you how. In fact, I...
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Wallace and Gromit: From Films to Games - Expanding the Humor Worldwide
This video discusses the collaboration between production company Admin and computer game makers to bring the beloved Wallace and Gromit films to a wider audience. The British animator Nick Parks, creator of the iconic characters, faces...
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AIDA Copywriting Formula
Learn the AIDA Copywriting Formula and understand how to create persuasive content that captures attention, ignites interest, builds desire, and drives action. Master this proven formula to craft captivating messages and achieve the...
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What Is Digital PR
Explore the dynamic world of digital PR in this informative video. Learn what digital PR is and how it can enhance your brand's online reputation, visibility, and credibility. Discover the strategies and techniques to effectively engage...
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What Is A Go To Market Strategy
Gain a clear understanding of what a go-to-market strategy is in this informative video. Explore the key components and best practices for developing a successful strategy to bring your product or service to market. Discover how to...
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Video Marketing
Dive into the world of video marketing and discover the art of captivating your audience with visual storytelling. Explore the strategies, techniques, and platforms that drive engagement, brand awareness, and conversions through videos....
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Content Marketing vs. Digital Marketing
Explore the distinctions between content marketing and digital marketing in this informative video. Discover how content marketing focuses on engaging audiences with valuable content, while digital marketing encompasses various...
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Campaign Management
Dive into the world of campaign management and discover the strategies to effectively plan, execute, and optimize your marketing campaigns. Learn how to streamline processes, set measurable goals, target the right audience, and analyze...
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Brand Storytelling
Embark on a transformative journey of brand storytelling in this captivating video. Explore the power of storytelling in conveying your brand's message, values, and purpose. Learn how to craft compelling narratives that captivate your...
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Integrated Digital Marketing
Explore the world of integrated digital marketing in this informative video. Discover how to harmoniously combine various online strategies like SEO, social media, content marketing, and paid advertising to achieve remarkable results....
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Inbound Digital Marketing
Dive into the world of inbound digital marketing in this informative video. Learn how to strategically attract, engage, and convert your target audience using effective online tactics. Discover the power of content creation, SEO, social...
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Content Optimisation
Dive into the world of content optimisation in this video and learn how to make your content shine. Discover effective techniques and best practices to enhance your website's visibility, improve search engine rankings, and engage your...