Instructional Video5:24
The Business Professor

Business Plan - Marketing Section

Higher Ed
What should be included in the Marketing Section of a business plan? The marketing portion of a business plan addresses four main topics: product, price, promotion, and place.
Instructional Video2:41
The Business Professor

Business Plan - Management and Organization

Higher Ed
What should be included in the Management and Organization section of the business plan? This section of your Business Plan should include the following: your company's organizational structure, details about the ownership of your...
Instructional Video9:43
The Business Professor

Business Plan - Financial Projections

Higher Ed
What should be included in the Financial Projections portion of the business plan? The financial section of your business plan should include a sales forecast, expenses budget, cash flow statement, balance sheet, and a profit and loss...
Instructional Video2:49
The Business Professor

Business Plan - Appendix

Higher Ed
What should be included in the Appendix to the business plan? In general, here are some of the documents you might think to include in your business plan appendix: Charts, graphs, or tables that supplement information from other sections...
Instructional Video5:50
The Business Professor

Business Model vs Business Plan

Higher Ed
What is the difference between a Business Model and a Business Plan? The business model is the foundation of a company, while the business plan is the structure. So, a business model is the main idea of the business together with the...
Instructional Video3:33
The Business Professor

Executive Summary of a Business Plan

Higher Ed
What is the Executive Summary in a business plan? An executive summary is a brief overview of a long document, such as a business plan, proposal, or report. It's a section that grabs readers' attention and summarizes critical information...
Instructional Video5:15
The Business Professor

General Description of Business - Business Plan

Higher Ed
What is the General Description portion of a business plan? The company description should feature: The legal structure of your business (corporation, sole proprietorship, etc.) A brief history, the nature of your business, and the needs...
Instructional Video2:13
The Business Professor

Final Modification - Business Plan

Higher Ed
What final modifications should be made to a business plan? You will scope versions of your plan for specific purposes. Continue to focus on the purpose of your busines.
Instructional Video4:58
Curated Video

A Successful Entrepreneur

3rd - 8th
Dr. Forrester uses a story to illustrate the characteristics of a successful entrepreneur.
Instructional Video5:17
The Business Professor

General Description of Business - Business Plan

Higher Ed
What is the General Description portion of a business plan? The company description should feature: The legal structure of your business (corporation, sole proprietorship, etc.) A brief history, the nature of your business, and the needs...
Instructional Video2:18
The Business Professor

Final Modification - Business Plan

Higher Ed
What final modifications should be made to a business plan? You will scope versions of your plan for specific purposes. Continue to focus on the purpose of your busines.
Instructional Video3:34
The Business Professor

Executive Summary of a Business Plan

Higher Ed
What is the Executive Summary in a business plan? An executive summary is a brief overview of a long document, such as a business plan, proposal, or report. It's a section that grabs readers' attention and summarizes critical information...
Instructional Video4:03
The Business Professor

Competitive Analysis in a Business Plan

Higher Ed
What is a competitive analysis in a business plan? A competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You...
Instructional Video4:34
The Business Professor

Business Plan - Operations

Higher Ed
What is the Operations section of the Business Plan? What should be included? The operations section of your business plan is where you explain – in detail – you company's objectives, goals, procedures, and timeline. An operations plan...
Instructional Video5:26
The Business Professor

Business Plan - Marketing Section

Higher Ed
What should be included in the Marketing Section of a business plan? The marketing portion of a business plan addresses four main topics: product, price, promotion, and place.
Instructional Video2:43
The Business Professor

Business Plan - Management and Organization

Higher Ed
What should be included in the Management and Organization section of the business plan? This section of your Business Plan should include the following: your company's organizational structure, details about the ownership of your...
Instructional Video9:57
The Business Professor

Business Plan - Financial Projections

Higher Ed
What should be included in the Financial Projections portion of the business plan? The financial section of your business plan should include a sales forecast, expenses budget, cash flow statement, balance sheet, and a profit and loss...
Instructional Video2:59
The Business Professor

Business Plan - Appendix

Higher Ed
What should be included in the Appendix to the business plan? In general, here are some of the documents you might think to include in your business plan appendix: Charts, graphs, or tables that supplement information from other sections...
Instructional Video5:56
The Business Professor

Business Model vs Business Plan

Higher Ed
What is the difference between a Business Model and a Business Plan? The business model is the foundation of a company, while the business plan is the structure. So, a business model is the main idea of the business together with the...
Instructional Video1:46
The Business Professor

Vision Statement in a Business Plan

Higher Ed
What is the Vision Statement in a Business Plan? A vision statement is a written declaration clarifying your business's meaning and purpose for stakeholders, especially employees. It describes the desired long-term results of your...
Instructional Video2:30
The Business Professor

Values Statement in the Business Plan

Higher Ed
What is the Values Statement in a Business Plan? The values statement highlights an organization's core principles and philosophical ideals. It is used to both inform and guide the decisions and behaviors of the people inside the...
Instructional Video9:07
The Business Professor

Outline of a Business Plan

Higher Ed
What goes into the Outline of a Business Plan? When you write your business plan, you don’t have to stick to the exact business plan outline. Instead, use the sections that make the most sense for your business and your needs....
Instructional Video1:54
The Business Professor

Mission Statement in a Business Plan

Higher Ed
What is the Mission Statement in a Business Plan? A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a...
Instructional Video13:22
Seven Dimensions

Developing Sales Capabilities

Higher Ed
In this video, Sadhana, an experienced sales team leader, shares key strategies for developing the capabilities of salespeople. She emphasizes the importance of hiring the right individuals through behavioral interviews and testing....