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The Business Professor
Business Plan - Marketing Section
What should be included in the Marketing Section of a business plan? The marketing portion of a business plan addresses four main topics: product, price, promotion, and place.
The Business Professor
Business Plan - Management and Organization
What should be included in the Management and Organization section of the business plan? This section of your Business Plan should include the following: your company's organizational structure, details about the ownership of your...
The Business Professor
Business Plan - Financial Projections
What should be included in the Financial Projections portion of the business plan? The financial section of your business plan should include a sales forecast, expenses budget, cash flow statement, balance sheet, and a profit and loss...
The Business Professor
Business Plan - Appendix
What should be included in the Appendix to the business plan? In general, here are some of the documents you might think to include in your business plan appendix: Charts, graphs, or tables that supplement information from other sections...
The Business Professor
Business Model vs Business Plan
What is the difference between a Business Model and a Business Plan? The business model is the foundation of a company, while the business plan is the structure. So, a business model is the main idea of the business together with the...
The Business Professor
Executive Summary of a Business Plan
What is the Executive Summary in a business plan? An executive summary is a brief overview of a long document, such as a business plan, proposal, or report. It's a section that grabs readers' attention and summarizes critical information...
The Business Professor
General Description of Business - Business Plan
What is the General Description portion of a business plan? The company description should feature: The legal structure of your business (corporation, sole proprietorship, etc.) A brief history, the nature of your business, and the needs...
The Business Professor
Final Modification - Business Plan
What final modifications should be made to a business plan? You will scope versions of your plan for specific purposes. Continue to focus on the purpose of your busines.
Curated Video
A Successful Entrepreneur
Dr. Forrester uses a story to illustrate the characteristics of a successful entrepreneur.
The Business Professor
General Description of Business - Business Plan
What is the General Description portion of a business plan? The company description should feature: The legal structure of your business (corporation, sole proprietorship, etc.) A brief history, the nature of your business, and the needs...
The Business Professor
Final Modification - Business Plan
What final modifications should be made to a business plan? You will scope versions of your plan for specific purposes. Continue to focus on the purpose of your busines.
The Business Professor
Executive Summary of a Business Plan
What is the Executive Summary in a business plan? An executive summary is a brief overview of a long document, such as a business plan, proposal, or report. It's a section that grabs readers' attention and summarizes critical information...
The Business Professor
Competitive Analysis in a Business Plan
What is a competitive analysis in a business plan? A competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You...
The Business Professor
Business Plan - Operations
What is the Operations section of the Business Plan? What should be included? The operations section of your business plan is where you explain – in detail – you company's objectives, goals, procedures, and timeline. An operations plan...
The Business Professor
Business Plan - Marketing Section
What should be included in the Marketing Section of a business plan? The marketing portion of a business plan addresses four main topics: product, price, promotion, and place.
The Business Professor
Business Plan - Management and Organization
What should be included in the Management and Organization section of the business plan? This section of your Business Plan should include the following: your company's organizational structure, details about the ownership of your...
The Business Professor
Business Plan - Financial Projections
What should be included in the Financial Projections portion of the business plan? The financial section of your business plan should include a sales forecast, expenses budget, cash flow statement, balance sheet, and a profit and loss...
The Business Professor
Business Plan - Appendix
What should be included in the Appendix to the business plan? In general, here are some of the documents you might think to include in your business plan appendix: Charts, graphs, or tables that supplement information from other sections...
The Business Professor
Business Model vs Business Plan
What is the difference between a Business Model and a Business Plan? The business model is the foundation of a company, while the business plan is the structure. So, a business model is the main idea of the business together with the...
The Business Professor
Vision Statement in a Business Plan
What is the Vision Statement in a Business Plan? A vision statement is a written declaration clarifying your business's meaning and purpose for stakeholders, especially employees. It describes the desired long-term results of your...
The Business Professor
Values Statement in the Business Plan
What is the Values Statement in a Business Plan? The values statement highlights an organization's core principles and philosophical ideals. It is used to both inform and guide the decisions and behaviors of the people inside the...
The Business Professor
Outline of a Business Plan
What goes into the Outline of a Business Plan? When you write your business plan, you don’t have to stick to the exact business plan outline. Instead, use the sections that make the most sense for your business and your needs....
The Business Professor
Mission Statement in a Business Plan
What is the Mission Statement in a Business Plan? A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a...
Seven Dimensions
Developing Sales Capabilities
In this video, Sadhana, an experienced sales team leader, shares key strategies for developing the capabilities of salespeople. She emphasizes the importance of hiring the right individuals through behavioral interviews and testing....